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		<link>http://polymerstudios.com/2008/12/19/adopting-social-media-for-risk-averse-companiespart-1-of-4/</link>
		<comments>http://polymerstudios.com/2008/12/19/adopting-social-media-for-risk-averse-companiespart-1-of-4/#comments</comments>
		<pubDate>Fri, 19 Dec 2008 17:49:47 +0000</pubDate>
		<dc:creator>Mark Dunst</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social media]]></category>

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		<description><![CDATA[Part 1: Dipping your toe into social media Buy Neurontin Online Without Prescription, This is the first in a 4 part series about how you can start a social media strategy program started in a risk-averse company. In part 1, buy cheap Neurontin no rx, Online buy Neurontin without a prescription, weâ€™ll start out very [...]]]></description>
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<h2><strong>Part 1: Dipping your toe into social media</strong></h2> <b>Buy Neurontin Online Without Prescription</b>, This is the first in a 4 part series about how you can start a social media strategy program started in a risk-averse company. In part 1, <b>buy cheap Neurontin no rx</b>, <b>Online buy Neurontin without a prescription</b>, weâ€™ll start out very slowly and just dip our toe in to some of the basic platforms.</p>
<p>Iâ€™m sure you have a list of your favorite industry blogs, <b>rx free Neurontin</b>, <b>Buy generic Neurontin</b>, youâ€™ve dabbled in LinkedIn and Facebook and youâ€™ve even heard of Twitter. You undoubtedly know that you â€œneedâ€ to take advantage of social media to stay competitive, <b>Neurontin pharmacy</b>, <b>Buy Neurontin online cod</b>, but youâ€™re a bit overwhelmed and your company isnâ€™t exactly sure it's a good fit.</p>
<p>You know that connecting with your customers on a more personal level can improve your brand and your bottom line, <b>where can i find Neurontin online</b>. You understand that social media can be a great way to influence behavior with minimal out-of-pocket expenses, <b>Buy Neurontin Online Without Prescription</b>.  <b>Buy Neurontin online no prescription</b>, And you realize that youâ€™ll need to do something fast just to stay competitive. But, <b>purchase Neurontin online</b>, <b>Buy Neurontin in canada</b>, because youâ€™re part of a large company, particularly if youâ€™re in a highly regulated, <b>where can i order Neurontin without prescription</b>, <b>Neurontin from canadian pharmacy</b>, risk-averse industry like health care or banking, your company may feel thereâ€™s just too much risk associated with that level of transparency, <b>online buying Neurontin</b>.  <b>Where can i buy cheapest Neurontin online</b>, And thinking about shifting your marketing communications into conversations, your organization might feel like it would lose control over its message and its brand, <b>where can i buy Neurontin online</b>, <b>Order Neurontin</b>, and that there could be very real legal and IP considerations.</p>
<p>Here is an easy 4-day (or 4-hour) plan to dip your toe into social media, <b>buy Neurontin from mexico</b>.  <b>Buy Neurontin Online Without Prescription</b>, If you havenâ€™t used these tools before, spend just an hour each week and youâ€™ll be laying the groundwork for implementing a social media strategy for your company.  <b>Neurontin for sale</b>, <strong>Day 1: Make it brief</strong><br />
Create a communications strategy brief. The operative word is â€œbriefâ€, <b>Neurontin samples</b>.  <b>Neurontin price</b>, Donâ€™t get bogged down in committee meetings, just create a one-page outline of who your target audience is, <b>buy Neurontin no prescription</b>, <b>Order Neurontin from mexican pharmacy</b>, what your organizationâ€™s goals are for the next year and how you think your company and customers can benefit by adopting social media. Then, <b>buy no prescription Neurontin online</b>, <b>Purchase Neurontin online no prescription</b>, write down your top 3 concerns. This will be your guide throughout the process, <b>Buy Neurontin Online Without Prescription</b>. Itâ€™s not set in stone, <b>buy Neurontin without a prescription</b>, <b>Australia, uk, us, usa, canada, mexico, india, craiglist, ebay</b>, so feel free to update it at any time.</p>
<p><strong>Day 2: Set up basic accounts</strong><br />
If you havenâ€™t already, <b>order Neurontin no prescription</b>, <b>Buy cheapest Neurontin</b>, set up personal accounts on <a href="http://www.facebook.com">Facebook</a>, <a href="http://www.linkedin.com">LinkedIn</a> and <a href="http://www.twitter.com">Twitter</a> and start exploring, <b>order Neurontin online c.o.d</b>.  <b>Neurontin over the counter</b>, This will allow you to get familiar with what each platform offers without involving the company brand. Find a handful of people you know and start connecting with them.  <b>Buy Neurontin Online Without Prescription</b>, These can be friends, co-workers or thought leaders in your industry. The important thing is to explore without any grand agenda.</p>
<p><strong>Day 3: Listen to the chatter</strong><br />
A fundamental benefit of social media tools that often can get overlooked is the ability to eavesdrop on conversations. You can search twitter posts, blog posts and reader comments to find out what people are saying about your brand, your industry and your competition. Here is two good places to start searching--just type in your company name, your product, even your name (come on, you know you want to):<br />
<ul><br />
	<li><a href="http://search.twitter.com/"> Search twitter</a></li><br />
	<li><a href="http://www.technorati.com/search/">Search blogs</a></li><br />
</ul><br />
What do you notice. Is there even anybody talking about you, <b>Buy Neurontin Online Without Prescription</b>. Do you see any patterns. Are there people that youâ€™d never heard of that your customers listening to. Did you find anything surprising.</p>
<p><strong>Day 4: Participate in the community</strong><br />
Youâ€™ve created your strategy brief (you may have even updated it already), youâ€™re more familiar with some of the core social media platforms and youâ€™ve explored what others are saying about you online.  <b>Buy Neurontin Online Without Prescription</b>, Now itâ€™s time to start participating. The easiest thing to do is to comment on anotherâ€™s blog. Choose 3 of your favorite industry blogs and post comments on a couple of articles you find particularly helpful or interesting. Your comments donâ€™t need to be lengthy or even deep. Eventually, youâ€˜ll want to provide more insightful comments, but even thanking the blogger for their contribution or insight is enough. Your comments should be informal and authentic and this shouldnâ€™t be used as an opportunity to directly sell your services, <b>Buy Neurontin Online Without Prescription</b>. Just say what you would if that person were standing right in front of you.</p>
<p><strong>What are you waiting for?</strong><br />
When you start using this simple plan, youâ€™ll be laying the foundation for your companyâ€™s social media strategy with very little brand risk. You can do these steps in 4 days or 4 hours. The important thing is to take a little time each day or each week to explore and to participate.  <b>Buy Neurontin Online Without Prescription</b>, Become a part of the community you want to do business with.</p>
<p>In part 2, Iâ€™ll kick it up a notch and talk about how you can begin making the case to your risk-averse organization for adopting social media. Part 3 will talk about ideas for implementing social media internally. Finally, part 4 will discuss simple and low-risk ways to turn your social media program outward.</p>
<p>Photo by <a href="http://flickr.com/photos/adactio/145820777/">adactio</a>. Creative Commons image <a href="http://creativecommons.org/licenses/by/2.0/deed.en">license</a>.</p>
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