Web consulting and strategy
With or without you, your customers are having conversations (even heated debates) online about your brand. In one sense, corporate Web sites are dead. Your customers are getting more and more information from other sources. Sources you can’t control. But you can contribute.
We help businesses figure out how to get started, where to focus their efforts and how to measure and adjust their efforts.
- Web strategy
- Social media strategy
- Content strategy
- Analytics evaluation
Experience & interaction design
Each interaction your customers have with your brand online adds to their brand experience. Half of users instantly and intuitively measure the credibility of a site just by how it looks. Further support of that credibility is reinforced by how easy your customers can find what they are looking for and how quickly they can complete their tasks. Even seemingly small and insignificant things such as where a button is placed or what a menu item is called can make the difference between a happy customer and a customer that jumps to another site out of frustration. We help businesses find ways to organize and present information, craft and deliver brand messages, and architect and design tasks so users feel their interaction with your brand is meaningful, effortless and enjoyable.
- Customer experience audits
- Digital anthropology
- User interface and interaction design
Usability heuristics and engineering
You know your site could be better, you know some things need to be changed. But what, objectively, needs to be fixed, tweaked, added or deleted? Studies show that businesses that inject usability into their Web site and software design process early on will spend less money on development and their projects will launch sooner. In fact, IBM and others have found that spending $1 on usability returns between $10 to $100 dollars.
- Usability test planning
- Full usability testing
- Guerrilla usability testing
- Usability heuristics
