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Welcome Farm Credit 10th District
Below are a number of resources related to my talk, “Social Media: Friend or Foe?” given on November 19, at a marketing conference hosted by the Farm Credit Bank of Texas. I want to thank Stan Ray and Lora Blume for their tremendous hospitality and everyone who attended for their kind attention and challenging questions. Social [...]
Continue reading...A Prolifiq commercial
11. December 2008
Recently we launched a project for Prolifiq, Inc., a Beaverton, Oregon SaaS (software as a service) provider that offers a killer 1:1 communications platform for sales and marketing. In addition to delivering a revamped Web site and interactive demo, we also created this web video commercial. The communications challenge Early in our engagement, we could see that [...]
Continue reading...6 ways to increase your “employability”
8. November 2008
The headlines say it all: NYTimes: Jobless rate at 14-year high WSJ: Labor data show pain across economy AP: Running on fumes; GM could soon run out of cash By these accounts, we are headed toward a period of significant unemployment or are already there. Either way, if you don’t already, you will soon have a number of colleagues, [...]
Continue reading...An amazingly right technology for the times
5. October 2008
Yet more from the latest Minnov8 podcast… Graeme Thickens (start at 23:40) reacts to the suggestion that as companies tighten their belts and start questioning costs, social media will be put on the chopping block: “Social Media doesn’t cost a lot of money. It takes participation by an individual or more than one individual within a company, [...]
Continue reading...UnSummit reviewed on Minnov8 podcast
5. October 2008
Woo hoo! This week at the Minnov8 podcast, Steve Borsch, Tim Elliott, Graeme Thickins and Phil Wilson review both the MIMA Summit and the UnSummit. As some of you know, Phil led the “Social Media Reality Check” session at UnSummit and later blogged about the experience. Graeme attended the MIMA Summit and blogged about it [...]
Continue reading...Unreflections on UnSummit08
2. October 2008
Before my memory begins to fail, I wanted to offer some observations about yesterday’s UnSummit08 conference. For those of you who were out of the loop, UnSummit was an impromptu conference that a few of us put together when we heard that the Summit conference, put on by the Minnesota Interactive Marketing Association (MIMA), was [...]
Continue reading...A massive, subprime bailout of links
24. September 2008
Oh my, has it been a week since we last talked? If we follow each other on Twitter, then it’s probably been more like a few minutes, as that’s where I’ve been spending/wasting my time. Which brings us to the first in this cavalcade of content: Graeme Thickins, of DoApp and Tech~Surf~Blog fame, ponders whether using [...]
Continue reading...Announcing UnSummit08
17. September 2008
Whatcha doing on Oct. 1? Did you clear the day for the MIMA Summit but didn’t get your tix in time? Or are you looking for a different kind of Summit? Announcing UnSummit08, a conference for the rest of us. The disenfranchised. The disgruntled. And those of us who simply failed to register on time What’s the [...]
Continue reading...Social media: What’s keeping you from wading in?
15. September 2008
There’s a fair amount of hand-wringing on the part of marketing execs over what to do with social media (aka Web 2.0, Social Web). It’s on the news and in the papers, so the CEO hears about it and asks the CMO, “should we be doing that?” And so the lukewarm potato gets handed downward [...]
Continue reading...Cut-and-paste learning
7. September 2008
It just might be true that everything you ever needed to know you learned in kindergarten. Check out the work done by Commoncraft. They create videos that use paper cutouts and white boards — a process they call Paperworks — to explain complicated software and technology concepts. As someone who has created his fair share of [...]
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28. July 2009
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