Yet more from the latest Minnov8 podcast… Graeme Thickens (start at 23:40) reacts to the suggestion that as companies tighten their belts and start questioning costs, social media will be put on the chopping block: “Social Media doesn’t cost a lot of money. It takes participation by an individual or more than one individual within a company, [...]
Continue reading...5. October 2008
Woo hoo! This week at the Minnov8 podcast, Steve Borsch, Tim Elliott, Graeme Thickins and Phil Wilson review both the MIMA Summit and the UnSummit. As some of you know, Phil led the “Social Media Reality Check” session at UnSummit and later blogged about the experience. Graeme attended the MIMA Summit and blogged about it [...]
Continue reading...2. October 2008
Before my memory begins to fail, I wanted to offer some observations about yesterday’s UnSummit08 conference. For those of you who were out of the loop, UnSummit was an impromptu conference that a few of us put together when we heard that the Summit conference, put on by the Minnesota Interactive Marketing Association (MIMA), was [...]
Continue reading...24. September 2008
Oh my, has it been a week since we last talked? If we follow each other on Twitter, then it’s probably been more like a few minutes, as that’s where I’ve been spending/wasting my time. Which brings us to the first in this cavalcade of content: Graeme Thickins, of DoApp and Tech~Surf~Blog fame, ponders whether using [...]
Continue reading...17. September 2008
Whatcha doing on Oct. 1? Did you clear the day for the MIMA Summit but didn’t get your tix in time? Or are you looking for a different kind of Summit? Announcing UnSummit08, a conference for the rest of us. The disenfranchised. The disgruntled. And those of us who simply failed to register on time What’s the [...]
Continue reading...15. September 2008
There’s a fair amount of hand-wringing on the part of marketing execs over what to do with social media (aka Web 2.0, Social Web). It’s on the news and in the papers, so the CEO hears about it and asks the CMO, “should we be doing that?” And so the lukewarm potato gets handed downward [...]
Continue reading...7. September 2008
It just might be true that everything you ever needed to know you learned in kindergarten. Check out the work done by Commoncraft. They create videos that use paper cutouts and white boards — a process they call Paperworks — to explain complicated software and technology concepts. As someone who has created his fair share of [...]
Continue reading...25. August 2008
Have you heard? Corporate blogging may soon be pushing up daisies. Or so reads the provocative description for Corporate Blogging Myths & Realities, a session at Blogworld & New Media Expo, by Paula Berg, Manager of Emerging Media at Southwest Airlines. “A recent report from Forrester suggests that corporate blogging has had its day, the craze [...]
Continue reading...20. August 2008
The moment of confrontation. Simon Blint (blue shirt, center left) takes on Thomas Hawk and loses. Photo by Thomas Hawk. There can be little doubt about the Web’s ability to promote reputations. But what about its ability to destroy? Consider the case of Simon Blint, director of visitor relations at San Francisco’s Museum of Modern Art [...]
Continue reading...31. July 2008
One of the things I love about the Internet is how it makes possible the most improbable meeting of minds. Take Patrick “Barry” Barr, a Jamaican who spent his working years in New York but retired fairly recently to Lima, Peru, of all places. I met him on Flickr a few years ago and over [...]
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5. October 2008
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