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Feeling posterous lately
No reflection on our beloved WordPress blog, but I’m finding myself more and more relying on Posterous for my blogging. Posterous makes it brain-dead easy to post via email or from a browser, using the “Share on Posterous” bookmarklet. Go check out my Posterous, if you wish. The other nifty feature is that Posterous will automatically repost [...]
Continue reading...Welcome Farm Credit 10th District
28. July 2009
Below are a number of resources related to my talk, “Social Media: Friend or Foe?” given on November 19, at a marketing conference hosted by the Farm Credit Bank of Texas. I want to thank Stan Ray and Lora Blume for their tremendous hospitality and everyone who attended for their kind attention and challenging questions. Social [...]
Continue reading...Adopting social media for risk-averse companies
(Part 1 of 4)
19. December 2008
Part 1: Dipping your toe into social media This is the first in a 4 part series about how you can start a social media strategy program started in a risk-averse company. In part 1, we’ll start out very slowly and just dip our toe in to some of the basic platforms. I’m sure you have a [...]
Continue reading...A Prolifiq commercial
11. December 2008
Recently we launched a project for Prolifiq, Inc., a Beaverton, Oregon SaaS (software as a service) provider that offers a killer 1:1 communications platform for sales and marketing. In addition to delivering a revamped Web site and interactive demo, we also created this web video commercial. The communications challenge Early in our engagement, we could see that [...]
Continue reading...The next UnSummit
11. December 2008
We’re starting to organize the next UnSummit. Here’s what’s known: Date: A Saturday in Februrary or March. We’ll announce the date as soon as things are finalized. Location: TBD Food, drink: Yes. We’re looking to get some kind souls to underwrite food and drinks. Topics: I may need some help honing this down to a couple of snappy sound bites. In the meantime, [...]
Continue reading...A huge social media headache for Motrin
23. November 2008
Have you heard about Motrin Moms? On November 16, Motrin released a commercial suggesting that baby carriers are both painful and unfashionable. Check it out below. What probably seemed clever in the mind of a 23-year-old, childless copywriter turned out to be quite offensive to many moms (and dads, to be sure) and unleashed a social [...]
Continue reading...6 ways to increase your “employability”
8. November 2008
The headlines say it all: NYTimes: Jobless rate at 14-year high WSJ: Labor data show pain across economy AP: Running on fumes; GM could soon run out of cash By these accounts, we are headed toward a period of significant unemployment or are already there. Either way, if you don’t already, you will soon have a number of colleagues, [...]
Continue reading...Get a clue…again
3. November 2008
I read the Cluetrain Manifesto when it first came out around 2000. It was eye-opening and inspiring at the time, and there was plenty of buzz around the main concept that markets are conversations and businesses need to get involved. I haven’t read it since and recently just ran across the Web site (via Jeremiah [...]
Continue reading...SM 4 B2B
30. October 2008
Hey folks, this is a query for ideas. I just had lunch with a friend who is a marketing exec at a major bank. Not on the retail side, which sells checking accounts and car loans, but on the institutional side, which sells things like investment management and multi-million-dollar financing packages to big corporations. They [...]
Continue reading...ROI of blogging
10. October 2008
Better late than never! I just got wind of a old (Jan. 25, 2007) report by Forrester that takes on a real sticky wicket: calculating the ROI of running a corporate blog. I’ve ranted on more than one occasion that marketers should use social media, including blogs, as an R&D tool and not to expect a [...]
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29. November 2009
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