For the most part the discussions at UnSummit have revolved around topics marketing, technology and social networking. But in planning the next even (to the extent that we really do any planning), we wanted to shake things up.

So, instead of talking about solutions and successes we thought we’d pose a really open-ended question:

What is your X?

X is not your former spouse, but the one big problem that you want to solve. It doesn’t have to be grandiose or profound. Just something that you think about  a lot. And perhaps something that will serve as fodder for a good conversation and perhaps spark our imaginations.

UnSummit #4

Saturday, June 26
9 a.m. to 4 p.m.
CoCo coworking & collaborative space
213 4th St E., 4th Floor
St Paul, MN 55101

Visit the UnSummit website

Recently we launched a project for Prolifiq, Inc., a Beaverton, Oregon SaaS (software as a service) provider that offers a killer 1:1 communications platform for sales and marketing. In addition to delivering a revamped Web site and interactive demo, we also created this web video commercial.

The communications challenge
Early in our engagement, we could see that it was difficult to describe what Prolifiq was without getting overwhelmed by an extensive list of cool features and its impressive behind-the-scenes technology. It’s not a blast email marketing platform and it’s not a content management system as we know it. Both can be quite cumbersome for “on-the-move” sales reps to use when they need it. And organizations certainly can’t get their personal email and CMS to interact with each other, much less provide useful metrics. Prolifiq can do all of that and much more.

Telling the story
Of course, the first obstacle in any sales process (especially for complex and technical products/services) is to get your target audience to understand what your product is and how it benefits them. The simplest and most compelling way for us to accomplish this was to create a video that tells the Prolifiq story. The story needed to go beyond a laundry list of whiz-bang features and it inherently needed to be more meaningful to the audience.

This video gives the Prolifiq sales and management team a great tool to introduce their product to prospects and it helps accelerate their conversations to the next level.

(The video is part of a larger interactive demo. Check it out!)