Below are a number of resources related to my talk, “Social Media: Friend or Foe?” given on November 19, at a marketing conference hosted by the Farm Credit Bank of Texas. I want to thank Stan Ray and Lora Blume for their tremendous hospitality and everyone who attended for their kind attention and challenging questions. Social [...]
Continue reading...14. April 2009
HOW PEOPLE APPLY THE BASIC SOCIAL RULE OF POLITENESS TO COMPUTERS There is a well-known documented fact about human behavior: People will tell you what they think you want to hear. For example, if a waiter asks how his service was, people are more likely to give him a positive response. If a 3rd party asks [...]
Continue reading...15. December 2008
We’ve all seen (or at least heard of) Web sites that were created by disgruntled consumers to complain about crappy service or unserviceable products. Perhaps even more common nowadays are blog or Twitter posts that disparage the name of some corporation. So, what’s a vigilant corporate lawyer to do? Nothing, according to Bruce Johnson, partner [...]
Continue reading...8. December 2008
What follows is a slightly edited transcript of a recent email to a friend who is a marketing manager for a large healthcare organization in Chicago. Like many of us, she is wondering how to begin talking about the potential of social media for her organization. +++ First of all, it’s important to be clear with your [...]
Continue reading...5. October 2008
When I was a grade schooler, my dad was in sales. I don’t know if he was any good, but he had some immutable rules about business that he would share with me, the most important of which was “Don’t ever mix religion or politics with business.” This election season, however, I’m amazed how many professionals, [...]
Continue reading...18. September 2008
The UnSummit08 wiki is up. From this point forward, the wiki will have the most current information about the event, including: Attendees Location Topics
Continue reading...15. September 2008
There’s a fair amount of hand-wringing on the part of marketing execs over what to do with social media (aka Web 2.0, Social Web). It’s on the news and in the papers, so the CEO hears about it and asks the CMO, “should we be doing that?” And so the lukewarm potato gets handed downward [...]
Continue reading...2. September 2008
Look, you don’t have time to read a full post and I don’t have time to write one. So, let’s just click on some links and pretend we never had this discussion. (It’ll be our little secret.) WSJ Blog: Selling online software (a.k.a., SaaS – Software as a Service) isn’t as easy as previously thought. Requires [...]
Continue reading...12. August 2008
I never would have step foot in the Amazon rainforest were it not for a failed trip to the mountains two years ago with my daughter. We went to Cusco, with the hope of making it to Machu Picchu, but instead met up with a case of soroche, or altitude sickness. Except for the World [...]
Continue reading...10. August 2008
While visiting Corazón de Ñaupas, a Quechua-speaking village at about 12,000 feet (3,700 m), we were greeted with a number of dances, including this one, which involves friendly one-on-one wrestling matches. In this clip, you’ll see the kindergarten and elementary school teachers wrestling, followed by two high-school boys. Good, clean fun!
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28. July 2009
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