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Flying the horse in the direction it’s going

Burdened with an unfortunate airport code, SUX, the leaders of Sioux City, Iowa, recently decided to embrace it rather than fight it. A marketing campaign ensued. Of course, this inspiring lesson comes a little late for those of us who attended middle school with an unfortunate surname in tow. Via BoingBoing.

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Chronic social fatigue syndrome

This past couple of weeks has been one conversation after another with prospects and clients about building social Web sites for their unique customer and member audiences. Not that I'm complaining -- it's fun work to imagine how businesses can create communities where they previously had unrelated individual customers. But all this talk underscores the [...]

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Social media for the corporate set

I've been grooving on a relatively unknown social media site for a couple months now. Well, at least it's unknown outside the rarified world of corporate communications. The site, MyRagan.com, is the spawn of Ragan Communications, the company that has put out the weekly Ragan Report newsletter for some 35 years. I remember this yellow [...]

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Gracious professionalism

Lego, uploaded by .eti. I signed up to coach my son's team in the FIRST Lego League, a Lego robotics competition founded by Dean Kamen of Segway fame. Besides all the cool Lego parts, sensors and servos, I was impressed with the league's values, which are reviewed with the kids as the first order of [...]

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