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Welcome Farm Credit 10th District
Below are a number of resources related to my talk, “Social Media: Friend or Foe?” given on November 19, at a marketing conference hosted by the Farm Credit Bank of Texas. I want to thank Stan Ray and Lora Blume for their tremendous hospitality and everyone who attended for their kind attention and challenging questions. Social [...]
Continue reading...Is your Web site polite?
14. April 2009
HOW PEOPLE APPLY THE BASIC SOCIAL RULE OF POLITENESS TO COMPUTERS There is a well-known documented fact about human behavior: People will tell you what they think you want to hear. For example, if a waiter asks how his service was, people are more likely to give him a positive response. If a 3rd party asks [...]
Continue reading...Polymer Studios inks big soccer sponsorship
31. March 2009
For those of you who read about last summer’s visit to Corazón de Ñaupas in Peru, I’m pleased to report that Polymer Studios is the proud sponsor of the town’s soccer club. On my last night in the village, the club presented me with a formal request for sponsorship, typed up on the only typewriter for [...]
Continue reading...Are we born storytellers?
7. January 2009
You can find wisdom in the most unlikely places. I found this gem in a research paper about Warren Buffett by Michael Mauboussin of Legg Mason Capital Management (in which he references Nassim Taleb’s book the The Black Swan: The Impact of the Highly Improbable). Humans have a near insatiable desire to link cause and effect. [...]
Continue reading...Optimists among us
4. January 2009
Talk of the recession is, well, everywhere. And it can get depressing. So, where are the contrarians? Who’s looking for (and telling others about) the silver lining in this grey economy? Who’s trying to describe an alternate reality? Well, here are a handful for you to consider. Graeme Thickins, in The Clear and Simple Solution to the Current [...]
Continue reading...A letter from the corazon
2. January 2009
Regular visitors (read: my mom) might remember that I took my son to Peru last summer. What follows is a vignette from our visit to some impoverished villages in the high Andes. I wrote it as part of a donation drive for Comunidad, a non-profit whose board I sit on. At first glance, you could be [...]
Continue reading...Call off the lawyers
15. December 2008
We’ve all seen (or at least heard of) Web sites that were created by disgruntled consumers to complain about crappy service or unserviceable products. Perhaps even more common nowadays are blog or Twitter posts that disparage the name of some corporation. So, what’s a vigilant corporate lawyer to do? Nothing, according to Bruce Johnson, partner [...]
Continue reading...How to get your head around social media
8. December 2008
What follows is a slightly edited transcript of a recent email to a friend who is a marketing manager for a large healthcare organization in Chicago. Like many of us, she is wondering how to begin talking about the potential of social media for her organization. +++ First of all, it’s important to be clear with your [...]
Continue reading...A huge social media headache for Motrin
23. November 2008
Have you heard about Motrin Moms? On November 16, Motrin released a commercial suggesting that baby carriers are both painful and unfashionable. Check it out below. What probably seemed clever in the mind of a 23-year-old, childless copywriter turned out to be quite offensive to many moms (and dads, to be sure) and unleashed a social [...]
Continue reading...6 ways to increase your “employability”
8. November 2008
The headlines say it all: NYTimes: Jobless rate at 14-year high WSJ: Labor data show pain across economy AP: Running on fumes; GM could soon run out of cash By these accounts, we are headed toward a period of significant unemployment or are already there. Either way, if you don’t already, you will soon have a number of colleagues, [...]
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28. July 2009
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