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A Prolifiq commercial
Recently we launched a project for Prolifiq, Inc., a Beaverton, Oregon SaaS (software as a service) provider that offers a killer 1:1 communications platform for sales and marketing. In addition to delivering a revamped Web site and interactive demo, we also created this web video commercial. The communications challenge Early in our engagement, we could see that [...]
Continue reading...The next UnSummit
11. December 2008
We’re starting to organize the next UnSummit. Here’s what’s known: Date: A Saturday in Februrary or March. We’ll announce the date as soon as things are finalized. Location: TBD Food, drink: Yes. We’re looking to get some kind souls to underwrite food and drinks. Topics: I may need some help honing this down to a couple of snappy sound bites. In the meantime, [...]
Continue reading...How to update your old Web site on the cheap
1. December 2008
If the last downturn taught us anything it’s that businesses can batten down the hatches very quickly, and that marketing budgets are the first to be thrown overboard. Were you hoping to revamp or enhance your old Web site over the next few quarters? If so, a spending freeze memo from the boss could seriously hinder [...]
Continue reading...A huge social media headache for Motrin
23. November 2008
Have you heard about Motrin Moms? On November 16, Motrin released a commercial suggesting that baby carriers are both painful and unfashionable. Check it out below. What probably seemed clever in the mind of a 23-year-old, childless copywriter turned out to be quite offensive to many moms (and dads, to be sure) and unleashed a social [...]
Continue reading...Avast! Mashups on the high seas!
22. November 2008
Just when you thought you’d seen every Google Maps mashup imaginable, the Commercial Crime Services division of the ICC (International Chamber of Commerce) has launched the Live Piracy Map. The map shows the locations of piracy incidents across the globe. This is a great example of “data marketing” – disseminating meaningful data in order to help [...]
Continue reading...Get a clue…again
3. November 2008
I read the Cluetrain Manifesto when it first came out around 2000. It was eye-opening and inspiring at the time, and there was plenty of buzz around the main concept that markets are conversations and businesses need to get involved. I haven’t read it since and recently just ran across the Web site (via Jeremiah [...]
Continue reading...SM 4 B2B
30. October 2008
Hey folks, this is a query for ideas. I just had lunch with a friend who is a marketing exec at a major bank. Not on the retail side, which sells checking accounts and car loans, but on the institutional side, which sells things like investment management and multi-million-dollar financing packages to big corporations. They [...]
Continue reading...Ethics of corporate commenting
23. October 2008
How not to handle complaints about your company… Over at myRagan.com, an online community for corporate communicators, lisam recently posted: Coworkers regularly make me aware of blogs and online media sites that either include negative commentary about our company’s products, or mention all of our competitors but not us. My coworkers ask me, “Can we have someone [...]
Continue reading...ROI of blogging
10. October 2008
Better late than never! I just got wind of a old (Jan. 25, 2007) report by Forrester that takes on a real sticky wicket: calculating the ROI of running a corporate blog. I’ve ranted on more than one occasion that marketers should use social media, including blogs, as an R&D tool and not to expect a [...]
Continue reading...Recession-proof marketing – Part I
7. October 2008
All this talk of economic downturn has gotten me thinking. Are we in for a repeat of the ugly years of ‘02 and ‘03? I don’t think so. If you recall, during the last downturn, companies froze in their tracks and virtually halted all marketing activities. Advertising plummeted. So did investments in marketing infrastructure. It was a [...]
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11. December 2008
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