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Key points

Why should you care?
1.    Rapid growth in use & influence of social media sites, purchase Clomid online no prescription. Where can i find Clomid online, 2.    Resulting power shift: individuals exert more control than organizations over content & message.

Top social media sites/activity include:
•    Blogs (77% of active Internet users read them)
•    User-generated content (photos, video, reviews, documents)
•    Facebook (276MM per month)
•    Myspace (124MM per month)
•    Twitter (7MM users)

Social networking by age/gender
•    35% of U.S, Buy Clomid Online Without Prescription. adults
•    65% of U.S, buy Clomid without a prescription. Buy Clomid online no prescription, teens
•    85% of Gen Y (2% increase since ‘08)
•    28% of Baby Boomers (59% increase since ‘08)
•    35% of men*
•    35% of women*

Farmers & social media
•    55% of farmers online
•    27% have high-speed
•    65% of farmers* use Internet “constantly or several times a day at work”

How can you put social media to work in your organization?
•    Customer service
•    Market research
•    Employee communications
•    Community outreach
•    Public relations
•    Marketing

How to adopt social media in 5 easy steps
1.    Listen to the conversations.
2.    Determine how you want to engage, buy Clomid from mexico. Order Clomid, 3.    Set boundaries.
4.    Rethink your content, Clomid pharmacy. Clomid price, 5.    Embrace R&D as a way of business.

Links and references

• Twitter Blog: Twittering from the Tractor


• NPR: A Farmer, where can i buy Clomid online, Where can i buy cheapest Clomid online, His 'Tribe' And The Web That Brings Them Together


• TWEET CORN. Nebraska farmers sharing their experiences via Twitter - Free-Press-Release.com


• Farmers embracing Twitter trend - 14 News, purchase Clomid online, Clomid samples, The Tri-State's News and Weather Leader-


• Twittering from the tractor: smartphones sprout on the farm - CNN.com


• In the Field » Agriculture and social media: Q&A with Sue Colucci


• The Voice of Agriculture - American Farm Bureau


• THINKeEXTENSION » Blog Archive » Can Social Media and Web2.0 save Agriculture and Environment


• Farmers for the Future

• Social Media Policies For Your Company: Internal Policies | davefleet.com


• Transparency Not Technology: Internal Use of Social Media

• Banks & social media: shred your marketing beliefs


• The Community Banker's Guide to Social Network Marketing


• Banks try social networking, jump on Twitter wagon - USATODAY.com

• Overview | Pew Internet & American Life Project


• Adults and Social Network Websites | Pew Internet & American Life Project


• Twitter and status updating | Pew Internet & American Life Project


• twitter.com - Quantcast Audience Profile


• Mindblowing #IranElection Stats: 221,744 Tweets Per Hour at Peak


• Social Media 2008 Statistics


• Growth of User Generated Content Contributors in USA : TechCrunchies – Internet Statistics and Numbers


• 82 Million User-Generated Content Creators and CountingBlogging grows by 68% « Mind Juice


• New Twitter Research: Men Follow Men and Nobody Tweets - Conversation Starter - HarvardBusiness.org


• Nielsen: Twitter Was Fastest Growing Community Last Month
  MySpace shrinks as Facebook, order Clomid no prescription, Clomid for sale, Twitter and Bebo grab its users | Technology | The Observer
  Domino's Discovers Social Media - BusinessWeek
  Micro Persuasion: Social Networking Demographics: Boomers Jump In, Gen Y Plateaus

• Twitter search


• Google Alerts


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• Radian 6 - Subscription-based social media monitoring tool


• Techrigy SM2 - Subscription-based social media monitoring tool


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There is a well-known documented fact about human behavior: People will tell you what they think you want to hear. For example, if a waiter asks how his service was, rx free Accutane, people are more likely to give him a positive response. Buy Accutane no prescription, If a 3rd party asks about the waiter's service, people tend to give more negative responses. Why, buy Accutane online no prescription. Because, Buy Accutane in canada, generally, people want to be liked. And people feel they are liked more when they are being polite, Buy Accutane Online Without Prescription. (Certainly there are a few exceptions to this rule), Accutane pharmacy. You probably don’t need to think too hard to relate to this, Accutane price, your parents taught you at an early age the importance of being polite.

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In this study, order Accutane no prescription, one of their many studies on the subject of people's social response to computers, Order Accutane from mexican pharmacy, participants were split into two groups. They asked the first group to sit at Computer A and participate in answering questions about a series of facts. They were told that they would evaluate the computer’s performance at the end of the session, where can i buy cheapest Accutane online. The computer would state a trivial fact and ask the participant if they know about it, giving them three choices: a lot, not much and none, Buy Accutane Online Without Prescription. Based on their answers, Australia, uk, us, usa, canada, mexico, india, craiglist, ebay, the computer would offer additional information about that fact. At the end, the computer would test the participants retained knowledge and let them know which questions they had gotten right, order Accutane. After each reviewed question, Accutane from canadian pharmacy, the computer would state that it had done a great job. At the end of the session, Computer A asked the participant to rate its performance, where can i find Accutane online. Buy Accutane Online Without Prescription, The second group worked through the exact same process on Computer A as group one, answering the same questions about the same series of facts. At the end of the session, Buy Accutane from mexico, they moved to another identical computer (Computer B) where it asked the participants about Computer A’s performance. Hands down, group one had far more favorable responses towards Computer A than the second group, Accutane for sale.

Mind you, Buy generic Accutane, there were no graphics and everything on the screen was text-based (copy and standard UI buttons). During the exit interview, the participants were asked if they provided answers that were polite to the computer, buy cheapest Accutane. All of them confidently dismissed that notion--they said that they were not being “polite” to the computer in the least [insert image of them rolling their eyes here], Buy Accutane Online Without Prescription. So that means, Buy cheap Accutane no rx, consciously, that they considered the computer to be an inanimate object. However, online buy Accutane without a prescription, their actions obviously tell a different story. Accutane samples, You might be thinking that the participants were identifying with a “programmer” behind the computer. But even that theory had been ruled out through the experiment. There can only be one reason for their reaction: people subconsciously apply the social rule of politeness to computers. Buy Accutane Online Without Prescription, Knowing that we treat computers as social actors, what could this mean for your organization and the connections you make with your customers, patients or students online.

1. First, where can i buy Accutane online, know that feedback solicited on your site (like a survey) will be more positive towards you than if it is solicited through a 3rd party (like a review site). Buy no prescription Accutane online, Those 3rd party evaluations will tend be more honest (or at least more balanced) than the feedback solicited on your site.


2. More importantly, turn the study around. Ask yourself if your web site is “polite” to your visitors, Accutane over the counter. Is it nice and is it helpful. For example, when a visitor is presented with an error, does your site take responsibility (“Sorry, I can’t find what you’re looking for [insert helpful instructions here]) or does it make the visitor feel like a criminal ([ERROR: Access Denied, Buy Accutane Online Without Prescription. Buy Accutane without a prescription, You have attempted to modify your access to the secure Web site. As a result, your session has been terminated, order Accutane online c.o.d. This attempt to falsify your credentials has been logged to our files.] This is an actual message given to a user after he forgot that his username was case sensitive). Where can i order Accutane without prescription, Too often, Web sites speak the language of the organization, or the programmer, online buying Accutane, which is almost always very different than the visitor’s. Buy Accutane Online Without Prescription, If a visitor doesn’t feel connected to your site, they won’t feel connect to your organization or it’s products and services. Purchase Accutane online no prescription, (This idea actually tips into the social rule of “likability” which I’ll write about in a future post.)


3. Taking it a step further, consider putting a polite human face (or voice) on your product or service. Make a human connection. Don’t speak about features, talk about how this will make their job, health, life better. A more human tone in your copy will increase the likelihood that users will have a more positive, more personal experience.

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If you look at some of the specific crises driving this recession you've got a perfect storm:

• The credit crunch caused by the mortgage crisis


• Disappointing 4th quarter retail sales


• The prospect of one or more U.S, where can i find Cipro online. Australia, uk, us, usa, canada, mexico, india, craiglist, ebay, automakers going under


• The very real threat to print media (see this and this)

The headlines in the trade rags and elsewhere bear this out:

• Media agency forecasters pull no punches: Smith, order Cipro online c.o.d, Cipro from canadian pharmacy, Coen and King see little hope for economic recovery anytime soon (subscription required)


• Ads subtracting: Massive job cuts seen across Madison Avenue


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• Most media to suffer retrenchment in 2009 (extensive but free subscription required)

• Washington D.C. (new gov't, buy cheapest Cipro, Online buying Cipro, new spending)


• Package goods


• DRTV


• Beer (couldn't agree more!)


• Online video


• Hispanics (with 30+ Hispanic cousins, I can verify this one)


• E-books


• Public relations


• Cable TV


• Marketing consulting (it was true in the last downturn: companies shed FTEs then bring in consultants)


• Digital out of home (see previous post: The shopper marketing revolution)


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• Pet care


• Marketing analytics (yet another nail in the coffin of print and broadcast, which is barely measurable compared to online)


• CBS (huh?)


• Luxury recycling (2nd-hand yachts for pennies on the dollar!)


• China


• Package and fast food (Can a boom in the weight-loss industry be far behind?)


• Online coupons


• Gun sales (that huge clicking noise was the sound of millions of NRA members locking and loading)

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• 70% of all purchase decisions are made in store.


• 68% of in-store purchases are impulse buys


• 68% of consumers are brand-switchers.


• Only 5% are loyal to one brand.

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Why isn't there a stampede among creative agencies to develop expertise in this burgeoning field of "shopper marketing?"

Consider two additional statistics, also in the GMA/Deloitte paper:

• Each week, 127 million customers visit Wal-Mart


• Each week, 68 million people on average watch ABC, CBS or NBC evening news.

But it's well reported that Wal-Mart and many other retailers are putting their money on digital signage: intelligent networks of in-store flat-panel displays that can be managed to deliver infinitely localized and relevant messages, where can i buy cheapest Antabuse online, Buy Antabuse no prescription, using variable data such as:

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The big answer to our current economic plight is not a new one: it is staring us right in the face. It has brought us out of many a recession before this one, buy Levitra in canada, Where can i order Levitra without prescription, and it will do so again. It is simply this: the ingenuity and perseverance of the American entrepreneur.

• The "Downturn" -- Keeping Things in Perspective, order Levitra online c.o.d, Where can i buy cheapest Levitra online, by Jay Turo at the growthink blog.


• Fear Kills Businesses Dead, by Brian Solis at TechCrunch

Adopt the simpler and affordable Net Promoter Score.




Evangelize the benefits of Twitter-driven customer support.




Build a customer, supplier, buy no prescription Levitra online, Buy Levitra no prescription, vendor or employee social network on Ning.




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Speak out against testosterone-driven "barbarian" mission statements. Buy Levitra Online Without Prescription, (ed: Kinder, gentler mission statements. I'd like to see that.)

• Social media survival kit — a workshop to get you up to speed


• Getting good ideas when times are tough


• How to increase your employability using community and social media


• Blogging for fun, profit and survival

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Jason Billingsley of the Get Elastic blog recorded this interview with Darren Tomey, VP of Sales from Compendium Blogware, at the Internet Retailer Conference & Exhibition 2008 in Chicago.

I find it interesting that Darren uses organic SEO as the rationale for why big retailers should be blogging, Plavix for sale. Australia, uk, us, usa, canada, mexico, india, craiglist, ebay, I don't disagree, but my first reaction would have been to say that retailers should blog in order to build communities, where can i buy cheapest Plavix online. Buy cheapest Plavix, Then again, if you do build a community around your blog, Plavix samples, Where can i order Plavix without prescription, I suppose the SEO boost naturally follows (you've probably heard that search engines love blogs) and you end up in the same place anyway. So, buy Plavix online no prescription, Buy generic Plavix, not only is Darren correct, but he cuts to the chase and presents an argument that is more compelling to retailers, order Plavix, Plavix from canadian pharmacy, who are notoriously numbers oriented.

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Part 1: Dipping your toe into social media

I’m sure you have a list of your favorite industry blogs, rx free Neurontin, Buy generic Neurontin, you’ve dabbled in LinkedIn and Facebook and you’ve even heard of Twitter. You undoubtedly know that you “need” to take advantage of social media to stay competitive, Neurontin pharmacy, Buy Neurontin online cod, but you’re a bit overwhelmed and your company isn’t exactly sure it's a good fit.

You know that connecting with your customers on a more personal level can improve your brand and your bottom line, where can i find Neurontin online. You understand that social media can be a great way to influence behavior with minimal out-of-pocket expenses, Buy Neurontin Online Without Prescription. Buy Neurontin online no prescription, And you realize that you’ll need to do something fast just to stay competitive. But, purchase Neurontin online, Buy Neurontin in canada, because you’re part of a large company, particularly if you’re in a highly regulated, where can i order Neurontin without prescription, Neurontin from canadian pharmacy, risk-averse industry like health care or banking, your company may feel there’s just too much risk associated with that level of transparency, online buying Neurontin. Where can i buy cheapest Neurontin online, And thinking about shifting your marketing communications into conversations, your organization might feel like it would lose control over its message and its brand, where can i buy Neurontin online, Order Neurontin, and that there could be very real legal and IP considerations.

Here is an easy 4-day (or 4-hour) plan to dip your toe into social media, buy Neurontin from mexico. Buy Neurontin Online Without Prescription, If you haven’t used these tools before, spend just an hour each week and you’ll be laying the groundwork for implementing a social media strategy for your company. Neurontin for sale, Day 1: Make it brief
Create a communications strategy brief. The operative word is “brief”, Neurontin samples. Neurontin price, Don’t get bogged down in committee meetings, just create a one-page outline of who your target audience is, buy Neurontin no prescription, Order Neurontin from mexican pharmacy, what your organization’s goals are for the next year and how you think your company and customers can benefit by adopting social media. Then, buy no prescription Neurontin online, Purchase Neurontin online no prescription, write down your top 3 concerns. This will be your guide throughout the process, Buy Neurontin Online Without Prescription. It’s not set in stone, buy Neurontin without a prescription, Australia, uk, us, usa, canada, mexico, india, craiglist, ebay, so feel free to update it at any time.

Day 2: Set up basic accounts
If you haven’t already, order Neurontin no prescription, Buy cheapest Neurontin, set up personal accounts on Facebook, LinkedIn and Twitter and start exploring, order Neurontin online c.o.d. Neurontin over the counter, This will allow you to get familiar with what each platform offers without involving the company brand. Find a handful of people you know and start connecting with them. Buy Neurontin Online Without Prescription, These can be friends, co-workers or thought leaders in your industry. The important thing is to explore without any grand agenda.

Day 3: Listen to the chatter
A fundamental benefit of social media tools that often can get overlooked is the ability to eavesdrop on conversations. You can search twitter posts, blog posts and reader comments to find out what people are saying about your brand, your industry and your competition. Here is two good places to start searching--just type in your company name, your product, even your name (come on, you know you want to):

• Search twitter


• Search blogs

Day 4: Participate in the community
You’ve created your strategy brief (you may have even updated it already), you’re more familiar with some of the core social media platforms and you’ve explored what others are saying about you online. Buy Neurontin Online Without Prescription, Now it’s time to start participating. The easiest thing to do is to comment on another’s blog. Choose 3 of your favorite industry blogs and post comments on a couple of articles you find particularly helpful or interesting. Your comments don’t need to be lengthy or even deep. Eventually, you‘ll want to provide more insightful comments, but even thanking the blogger for their contribution or insight is enough. Your comments should be informal and authentic and this shouldn’t be used as an opportunity to directly sell your services, Buy Neurontin Online Without Prescription. Just say what you would if that person were standing right in front of you.

What are you waiting for?
When you start using this simple plan, you’ll be laying the foundation for your company’s social media strategy with very little brand risk. You can do these steps in 4 days or 4 hours. The important thing is to take a little time each day or each week to explore and to participate. Buy Neurontin Online Without Prescription, Become a part of the community you want to do business with.

In part 2, I’ll kick it up a notch and talk about how you can begin making the case to your risk-averse organization for adopting social media. Part 3 will talk about ideas for implementing social media internally. Finally, part 4 will discuss simple and low-risk ways to turn your social media program outward.

Photo by adactio. Creative Commons image license.

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