Content | Polymer Studios :: Web Consulting

Pet Peeve #124: Cryptic Filenames

4. November 2007

Nine times out of 10, when I download a PDF, Word doc, etc. from a site, the filename is some cryptic string of letters and numbers. I’m sure it makes sense to the code crackers at NASA, but when I try to download a printer template, how the heck am I supposed to find it [...]

What if Customer Service ran the Web?

2. November 2007

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What marketing begets… Customer service queue at ORD. Uploaded by jaychi.Â When I came of age on the Internet, Gopher servers dominated the land. Usenet was the primary “peer-to-peer” file sharing medium. And Mosaic, the predecessor to Netscape Navigator, had just been introduced. Who knew what the Web would become? It certainly wasn’t a foregone conclusion that [...]

Banking 2.0: Core technologies (Part 1 of 3)

24. October 2007

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Web 2.0 has been gaining more and more momentum over the last year or so. Web 2.0 involves taking advantage of internet technology for creating, collaborating, communicating and sharing ideas and information. Things like blogs, podcasts, wikis and social networks are helping organizations forge stronger relationships with their customers. But should you use new technology [...]

Social media for the corporate set

22. October 2007

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I’ve been grooving on a relatively unknown social media site for a couple months now. Well, at least it’s unknown outside the rarified world of corporate communications. The site, MyRagan.com, is the spawn of Ragan Communications, the company that has put out the weekly Ragan Report newsletter for some 35 years. I remember this yellow [...]

May I take your order, please?

14. October 2007

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In & Out Employees, uploaded by SeraphimC When desigining a user interface, we often take into account the motivation level of our users. It’s a critical factor in determining just how likely Joe or Jane Employee will be to learn and use, say, the new touch-screen order-taking system. Even if users are required to use [...]

Maps: not just for geography geeks anymore

2. October 2007

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In this era of Mapquest, Garmin and Google Earth, I wonder if we take maps a bit too literally. They appear objective. The seem authoritative. That is, until you try to follow directions and realize you just drove five miles and four turns out of your way. The Strange Maps blog has helped to give [...]