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Welcome Farm Credit 10th District
Below are a number of resources related to my talk, “Social Media: Friend or Foe?” given on November 19, at a marketing conference hosted by the Farm Credit Bank of Texas. I want to thank Stan Ray and Lora Blume for their tremendous hospitality and everyone who attended for their kind attention and challenging questions. Social [...]
Continue reading...How to update your old Web site on the cheap
1. December 2008
If the last downturn taught us anything it’s that businesses can batten down the hatches very quickly, and that marketing budgets are the first to be thrown overboard. Were you hoping to revamp or enhance your old Web site over the next few quarters? If so, a spending freeze memo from the boss could seriously hinder [...]
Continue reading...Marketing heresies
30. September 2008
In preparation for a discussion called “Marketing Heresies,” which I’m instigating at tomorrow’s UnSummit “unconference,” I’ve tried to jot down a few statements that I hope will spark some discussion. I’m sure I’ll be shouted down on some of these and taken to task on others for lack of evidence, but hey, heresies are beliefs [...]
Continue reading...A massive, subprime bailout of links
24. September 2008
Oh my, has it been a week since we last talked? If we follow each other on Twitter, then it’s probably been more like a few minutes, as that’s where I’ve been spending/wasting my time. Which brings us to the first in this cavalcade of content: Graeme Thickins, of DoApp and Tech~Surf~Blog fame, ponders whether using [...]
Continue reading...Social media: What’s keeping you from wading in?
15. September 2008
There’s a fair amount of hand-wringing on the part of marketing execs over what to do with social media (aka Web 2.0, Social Web). It’s on the news and in the papers, so the CEO hears about it and asks the CMO, “should we be doing that?” And so the lukewarm potato gets handed downward [...]
Continue reading...Cut-and-paste learning
7. September 2008
It just might be true that everything you ever needed to know you learned in kindergarten. Check out the work done by Commoncraft. They create videos that use paper cutouts and white boards — a process they call Paperworks — to explain complicated software and technology concepts. As someone who has created his fair share of [...]
Continue reading...Infographicmercial
24. June 2008
Anyone seen the Areva commercial? Just saw it on Olbermann and it reminded me, appropriately enough, of the video for “Remind Me” by Royksopp. Is it the same creative shop reprising an old fave or outright copycatism? I sure like the genre of animated infographics, but it seems a little close for comfort. Check for [...]
Continue reading...Making change happen
11. June 2008
The first picture that turned up in a Google images search of “meatloaf.” Turns out it’s a vegan meatloaf by Field Roast Grain Meat Co. Go figure. Mark Bittman, food writer at the NYT, just wrote a column about how to reduce your meat intake. With the rising price of oil directly and indirectly pushing up [...]
Continue reading...Amateur era
4. February 2008
myRaganTV, a video site for corporate communicators, just posted an interview with Andrew Keen, author of The Cult of the Amateur: How Today’s Internet is Killing our Culture. I have to admit, I was only vaguely aware of Keen’s book and premise, which (if I gather correctly) is that Web 2.0 has shortcircuited the process [...]
Continue reading...Banking 2.0: Banks Leading the Charge
(Part 2 of 3)
13. November 2007
In part 1, I gave an overview of core Web 2.0 technologies such as blogs, podcasts, wikis and social networks. Now I’ll discuss some examples of how several banks are leveraging some of this new technology to initiate and support deeper relationships with their customers. Wells Fargo fosters an informal, ongoing dialogue with its customers Wells Fargo [...]
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28. July 2009
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