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Feeling posterous lately
No reflection on our beloved WordPress blog, but I’m finding myself more and more relying on Posterous for my blogging. Posterous makes it brain-dead easy to post via email or from a browser, using the “Share on Posterous” bookmarklet. Go check out my Posterous, if you wish. The other nifty feature is that Posterous will automatically repost [...]
Continue reading...Welcome Farm Credit 10th District
28. July 2009
Below are a number of resources related to my talk, “Social Media: Friend or Foe?” given on November 19, at a marketing conference hosted by the Farm Credit Bank of Texas. I want to thank Stan Ray and Lora Blume for their tremendous hospitality and everyone who attended for their kind attention and challenging questions. Social [...]
Continue reading...Why so quiet?
24. June 2009
Although things have been quiet on the Polymer Studios blog, we haven’t been idle. In addition to project, yours truly has been blogging steadily for one of our clients on matters related to retail marketing for banks. Feel free to peruse the 50+ postings at johnryanblog.com. Or you can skip to the chase and simply click [...]
Continue reading...Why should big retailers blog?
31. December 2008
Jason Billingsley of the Get Elastic blog recorded this interview with Darren Tomey, VP of Sales from Compendium Blogware, at the Internet Retailer Conference & Exhibition 2008 in Chicago. I find it interesting that Darren uses organic SEO as the rationale for why big retailers should be blogging. I don’t disagree, but my first reaction would [...]
Continue reading...A huge social media headache for Motrin
23. November 2008
Have you heard about Motrin Moms? On November 16, Motrin released a commercial suggesting that baby carriers are both painful and unfashionable. Check it out below. What probably seemed clever in the mind of a 23-year-old, childless copywriter turned out to be quite offensive to many moms (and dads, to be sure) and unleashed a social [...]
Continue reading...Ethics of corporate commenting
23. October 2008
How not to handle complaints about your company… Over at myRagan.com, an online community for corporate communicators, lisam recently posted: Coworkers regularly make me aware of blogs and online media sites that either include negative commentary about our company’s products, or mention all of our competitors but not us. My coworkers ask me, “Can we have someone [...]
Continue reading...ROI of blogging
10. October 2008
Better late than never! I just got wind of a old (Jan. 25, 2007) report by Forrester that takes on a real sticky wicket: calculating the ROI of running a corporate blog. I’ve ranted on more than one occasion that marketers should use social media, including blogs, as an R&D tool and not to expect a [...]
Continue reading...A massive, subprime bailout of links
24. September 2008
Oh my, has it been a week since we last talked? If we follow each other on Twitter, then it’s probably been more like a few minutes, as that’s where I’ve been spending/wasting my time. Which brings us to the first in this cavalcade of content: Graeme Thickins, of DoApp and Tech~Surf~Blog fame, ponders whether using [...]
Continue reading...Social media: What’s keeping you from wading in?
15. September 2008
There’s a fair amount of hand-wringing on the part of marketing execs over what to do with social media (aka Web 2.0, Social Web). It’s on the news and in the papers, so the CEO hears about it and asks the CMO, “should we be doing that?” And so the lukewarm potato gets handed downward [...]
Continue reading...Choke, gasp… Is that the death rattle of the corporate blog?
25. August 2008
Have you heard? Corporate blogging may soon be pushing up daisies. Or so reads the provocative description for Corporate Blogging Myths & Realities, a session at Blogworld & New Media Expo, by Paula Berg, Manager of Emerging Media at Southwest Airlines. “A recent report from Forrester suggests that corporate blogging has had its day, the craze [...]
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29. November 2009
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