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Feeling posterous lately
No reflection on our beloved WordPress blog, but I’m finding myself more and more relying on Posterous for my blogging. Posterous makes it brain-dead easy to post via email or from a browser, using the “Share on Posterous” bookmarklet. Go check out my Posterous, if you wish. The other nifty feature is that Posterous will automatically repost [...]
Continue reading...Emotionally intelligent hold messages
18. August 2009
For most businesses, the question of what to play while customers are on hold is not critical. Important, but not vital to customer satisfaction. What if most of your business is handled over the phone? If you’re the iconoclastic savings bank ING Direct, you help customers cope with waiting by playing messages that are witty, informative [...]
Continue reading...Welcome Farm Credit 10th District
28. July 2009
Below are a number of resources related to my talk, “Social Media: Friend or Foe?” given on November 19, at a marketing conference hosted by the Farm Credit Bank of Texas. I want to thank Stan Ray and Lora Blume for their tremendous hospitality and everyone who attended for their kind attention and challenging questions. Social [...]
Continue reading...Why so quiet?
24. June 2009
Although things have been quiet on the Polymer Studios blog, we haven’t been idle. In addition to project, yours truly has been blogging steadily for one of our clients on matters related to retail marketing for banks. Feel free to peruse the 50+ postings at johnryanblog.com. Or you can skip to the chase and simply click [...]
Continue reading...Is your Web site polite?
14. April 2009
HOW PEOPLE APPLY THE BASIC SOCIAL RULE OF POLITENESS TO COMPUTERS There is a well-known documented fact about human behavior: People will tell you what they think you want to hear. For example, if a waiter asks how his service was, people are more likely to give him a positive response. If a 3rd party asks [...]
Continue reading...Bright spots on the horizon
16. January 2009
It’s no secret that the advertising and marketing industry gets walloped quicker and harder than most any industry during a recession. At least that’s how it played out in the last dip and how it’s looking this time around. If you look at some of the specific crises driving this recession you’ve got a perfect storm: The [...]
Continue reading...The shopper marketing revolution
7. January 2009
70% of all purchase decisions are made in store. 68% of in-store purchases are impulse buys 68% of consumers are brand-switchers. Only 5% are loyal to one brand. These numbers, which come out of a GMA/Deloitte research paper called “The Call for Shopper Marketing,” really bring into question how we’ve allocating our time and money in reaching out to [...]
Continue reading...Optimists among us
4. January 2009
Talk of the recession is, well, everywhere. And it can get depressing. So, where are the contrarians? Who’s looking for (and telling others about) the silver lining in this grey economy? Who’s trying to describe an alternate reality? Well, here are a handful for you to consider. Graeme Thickins, in The Clear and Simple Solution to the Current [...]
Continue reading...Why should big retailers blog?
31. December 2008
Jason Billingsley of the Get Elastic blog recorded this interview with Darren Tomey, VP of Sales from Compendium Blogware, at the Internet Retailer Conference & Exhibition 2008 in Chicago. I find it interesting that Darren uses organic SEO as the rationale for why big retailers should be blogging. I don’t disagree, but my first reaction would [...]
Continue reading...Adopting social media for risk-averse companies
(Part 1 of 4)
19. December 2008
Part 1: Dipping your toe into social media This is the first in a 4 part series about how you can start a social media strategy program started in a risk-averse company. In part 1, we’ll start out very slowly and just dip our toe in to some of the basic platforms. I’m sure you have a [...]
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29. November 2009
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