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Darryl Gates, of the Alabama Rural Electric Association invited me to spend a day with communicators from Alabama's rural electric cooperatives, talking about the use of social media in their communications planning. Despite the freakish cold that had hit the state (it was cold even for me!), a good number of communicators showed up. I'm hoping they learned a thing or two, but I know I learned some things as well. As always, I was impressed by the graciousness and good manners that one encounters everywhere in the South, whether you're visiting a four-star hotel or a local gas station. One of the highlights of the workshop was hearing about a total energy makeover that Baldwin EMC conducted last year, in which they re-insulated, re-windowed and re-applianced the entire house of a lucky member. Just like the TV show Extreme House Makover, the recipients were truly needy and incredibly grateful, which makes for good social media fodder. I hope they'll be able to capture and share the experience even more thoroughly next time around. As promised, below are the slides from the presentation:

Getting social

And here are some of the resources I referenced. If anything was left out, just drop me a line via email or on Twitter and I'll add it to this post.

Twittergrader: Top Twitter States
Econsultancy: Value of Social Media Report
Pew Research Center: Social Media and Young Adults
30 top objections to social media and how to respond
Intel’s Social Media Guidelines
Cisco Social Media Policy, Guidelines and FAQs
Best Buy’s social media guidelines (PDF)
Chris Pirillo: Social Media Statistics
Social Media Success: 5 Lessons From In-House Corporate Teams
NYTimes: Video Prank at Domino’s Taints Brand
Fast Company: 6 Lessons From the Best Marketing Campaign Ever
Social Media Case Study: Military OneSource
Jeremiah Owyang’s Web Strategy blog
Radian 6: Social Media Listening, Measurement and Engagement Primer
Radian 6: 2010’s 9 Rules of Social Media
Radian 6: The Art of Corporate Blogging
Radian 6: Social Media Execution: The Journey
Mashable: 34 New Social Media Resources You Might Have Missed
Mashable: 21 Rules for Social Media Engagement
Mashable: Tim Ferriss: 7 Great Principles for Dealing with Haters
Mashable: "Best Social Media Customer Service" Finalists Discuss Their Success
Mashable: 3 Things Brands Must Do to Reach Millenials Online
Compfight (a free search tool for finding Creative Commons images on Flickr)
TopRank Online Marketing Blog: Facebook Marketing Tips

Creative Commons photo credit: jimbowen0306

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Don Ball — Mon, 15 Dec 2008 20:05:29 +0000

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Everything is measurable â€“ Who reads your annual report. With paper, buy Zithromax online no prescription, Online buying Zithromax, you may never know. Buy Zithromax Online Without Prescription, With an online report, however, every visit, link and click can be measured, analyzed and used to make a better, more cost-effective report next year.

Video is stickier than text - Got stories to tell about last year's business. Film it and show it, order Zithromax no prescription. Zithromax pharmacy, Is your CEO letter tearfully boring. Get creative and film the CEO in an unusual surrounding: at the stores, purchase Zithromax online, Buy Zithromax in canada, in the field or in the factory. Would you rather watch two minutes of that or read a page of 10-point sans-serif?

Take the shareholders' pulse - You can build polling and surveys into your online annual report in order to gather valuable information from your investors.

Boost your search engine ranking - What do you think will assist your SEO efforts more: a PDF of your printed annual hosted by an investor relations service...or the same content, order Zithromax from mexican pharmacy, Order Zithromax online c.o.d, in highly searchable HTML, hosted at your own domain?

Make the data downloadable â€“ Some investors like to crunch the numbers, where can i buy cheapest Zithromax online. Why not make your data available for download in a CSV file?

Create sharable content â€“ You can set up your online annual report so that many of its components (slideshows, videos, commercials, audio, images, etc.) can be redistributed easily by others (bloggers, reporters, fans, etc.), thus increasing your audience beyond investors and helping to spread your story, Buy Zithromax Online Without Prescription. In a good year, you'll add to the number of people who have heard about your success. In a down year, you'll add to the number of people who have heard about your plans for improvement.

Of course, for compliance reasons, you may need to provide your annual report in printed form, or at least to those who request it. To that end, you can print a small quantity of bare-bones reports (mostly numbers, no fluff) and/or make a pared-down report available for download.

Examples of online annual reports
In case you haven't seen any online annual reports, check out the ones below:

Coca-Cola Company (This is the 2006 report. I see that they went to a menu of PDFs for 2007. Wonder why?)

Sutter Health

Constellation Energy

Memorial Sloan-Kettering Cancer Center (This report combines online multimedia with downloadable PDFs of the print version, a nice compromise.)

MeritCare Cancer Committee - (Full disclosure: MeritCare is a Polymer Studios client.)

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Over at myRagan.com, an online community for corporate communicators, lisam recently posted:

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Identify yourself and your position with the company. Be clear on whether you are commenting in an official capacity or just as a concerned employee, order VPXL online c.o.d. VPXL pharmacy, DON'T EVER COMMENT ANONYMOUSLY. You can be found out and much bigger trouble will ensue.

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Provide links to supporting information.

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Provide specific solutions and help (e.g., the name/number of a CSR, store manager, refund page, etc.) that gives the original poster some options for getting satisfaction.

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I just got wind of a old (Jan. 25, buy Lotrisone without a prescription, Lotrisone pharmacy, 2007) report by Forrester that takes on a real sticky wicket: calculating the ROI of running a corporate blog.

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According to this post on Forrester's Groundswell blog, if R&D (i.e., gathering customer insight) is one of your goals, you can measure your ROI by figuring what it would cost you to gather those insights via traditional means, such as focus groups, surveys, ethnographic studies, etc, Buy Lotrisone Online Without Prescription. If you can gather comparable or better insights via your blog at a lower cost, Lotrisone price, Lotrisone over the counter, the difference is your ROI. If a monthly focus group costs $15k and your blog costs you $10k, rx free Lotrisone, Where can i buy Lotrisone online, your ROI is $5k.

The article makes some interesting points, including:

There is no standard ROI model for blogs

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Update:

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