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Take the AR online. Your shareholders will thank you.
Consider the costs that go into producing a typical corporate annual report. Photo shoots, creative creative concept development, copywriting, design, layout of the financial section — we haven’t even gotten to the killer cost — printing and mailing hundreds of thousands of copies across the globe. It all adds up quickly. So, with stock prices in the [...]
Continue reading...The next UnSummit
11. December 2008
We’re starting to organize the next UnSummit. Here’s what’s known: Date: A Saturday in Februrary or March. We’ll announce the date as soon as things are finalized. Location: TBD Food, drink: Yes. We’re looking to get some kind souls to underwrite food and drinks. Topics: I may need some help honing this down to a couple of snappy sound bites. In the meantime, [...]
Continue reading...My wish list for 2009
7. December 2008
My kids are bombarding me with their wish lists. I’ve got a wish list, too. But instead of iPods and Wii games, my list consists of three things I’d like to make happen in 2009: Make UnSummit a quarterly event - People have been asking me when the next unSummit will be. Frankly, I hadn’t thought [...]
Continue reading...How to update your old Web site on the cheap
1. December 2008
If the last downturn taught us anything it’s that businesses can batten down the hatches very quickly, and that marketing budgets are the first to be thrown overboard. Were you hoping to revamp or enhance your old Web site over the next few quarters? If so, a spending freeze memo from the boss could seriously hinder [...]
Continue reading...Avast! Mashups on the high seas!
22. November 2008
Just when you thought you’d seen every Google Maps mashup imaginable, the Commercial Crime Services division of the ICC (International Chamber of Commerce) has launched the Live Piracy Map. The map shows the locations of piracy incidents across the globe. This is a great example of “data marketing” – disseminating meaningful data in order to help [...]
Continue reading...6 ways to increase your “employability”
8. November 2008
The headlines say it all: NYTimes: Jobless rate at 14-year high WSJ: Labor data show pain across economy AP: Running on fumes; GM could soon run out of cash By these accounts, we are headed toward a period of significant unemployment or are already there. Either way, if you don’t already, you will soon have a number of colleagues, [...]
Continue reading...Get a clue…again
3. November 2008
I read the Cluetrain Manifesto when it first came out around 2000. It was eye-opening and inspiring at the time, and there was plenty of buzz around the main concept that markets are conversations and businesses need to get involved. I haven’t read it since and recently just ran across the Web site (via Jeremiah [...]
Continue reading...SM 4 B2B
30. October 2008
Hey folks, this is a query for ideas. I just had lunch with a friend who is a marketing exec at a major bank. Not on the retail side, which sells checking accounts and car loans, but on the institutional side, which sells things like investment management and multi-million-dollar financing packages to big corporations. They [...]
Continue reading...Ethics of corporate commenting
23. October 2008
How not to handle complaints about your company… Over at myRagan.com, an online community for corporate communicators, lisam recently posted: Coworkers regularly make me aware of blogs and online media sites that either include negative commentary about our company’s products, or mention all of our competitors but not us. My coworkers ask me, “Can we have someone [...]
Continue reading...ROI of blogging
10. October 2008
Better late than never! I just got wind of a old (Jan. 25, 2007) report by Forrester that takes on a real sticky wicket: calculating the ROI of running a corporate blog. I’ve ranted on more than one occasion that marketers should use social media, including blogs, as an R&D tool and not to expect a [...]
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15. December 2008
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