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What’s your X? Bring it to the next UnSummit
It’s time again for that occasional unconference we like to call UnSummit. If you haven’t had the pleasure, this event is a day-long gathering of brainiacs and malcontents who want to talk about what’s new and what’s next. For the most part the discussions at UnSummit have revolved around topics marketing, technology and social networking. But [...]
Continue reading...Cheap tricks for entrepreneurs
15. September 2009
One of the sessions I’ve proposed for the next UnSummit is called “Cheap tools and tawdry tricks for consultants, freelancers and accidental entrepreneurs.” The idea for the session stems from two rather obvious trends: Everyone’s a startup Thanks to the downturn, the streets are littered with talented but unemployed professionals. Some are using the occasion to go [...]
Continue reading...Emotionally intelligent hold messages
18. August 2009
For most businesses, the question of what to play while customers are on hold is not critical. Important, but not vital to customer satisfaction. What if most of your business is handled over the phone? If you’re the iconoclastic savings bank ING Direct, you help customers cope with waiting by playing messages that are witty, informative [...]
Continue reading...What if users are the problem?
21. July 2009
“Over and over, I have seen how a UCD (User Centered Design) process will tend to emphasize certain benefits of an experience like ‘convenience’ over other, more meaningful sources of social value.” From an article in core 77 by Robert Fabricant, creative director of frog design.
Continue reading...Exciting entrepreneurial developments in MSP
15. July 2009
I’ve probably bent a few too many ears in the Twin Cities about the need for creative and technical types to get together and find ways to put their skills toward something greater than just serving advertising and marketing clients. While the ad/marketing biz is great (hey, it pays my bills), IMHO it’s not a [...]
Continue reading...Bright spots on the horizon
16. January 2009
It’s no secret that the advertising and marketing industry gets walloped quicker and harder than most any industry during a recession. At least that’s how it played out in the last dip and how it’s looking this time around. If you look at some of the specific crises driving this recession you’ve got a perfect storm: The [...]
Continue reading...The shopper marketing revolution
7. January 2009
70% of all purchase decisions are made in store. 68% of in-store purchases are impulse buys 68% of consumers are brand-switchers. Only 5% are loyal to one brand. These numbers, which come out of a GMA/Deloitte research paper called “The Call for Shopper Marketing,” really bring into question how we’ve allocating our time and money in reaching out to [...]
Continue reading...Are we born storytellers?
7. January 2009
You can find wisdom in the most unlikely places. I found this gem in a research paper about Warren Buffett by Michael Mauboussin of Legg Mason Capital Management (in which he references Nassim Taleb’s book the The Black Swan: The Impact of the Highly Improbable). Humans have a near insatiable desire to link cause and effect. [...]
Continue reading...Optimists among us
4. January 2009
Talk of the recession is, well, everywhere. And it can get depressing. So, where are the contrarians? Who’s looking for (and telling others about) the silver lining in this grey economy? Who’s trying to describe an alternate reality? Well, here are a handful for you to consider. Graeme Thickins, in The Clear and Simple Solution to the Current [...]
Continue reading...Adopting social media for risk-averse companies
(Part 1 of 4)
19. December 2008
Part 1: Dipping your toe into social media This is the first in a 4 part series about how you can start a social media strategy program started in a risk-averse company. In part 1, we’ll start out very slowly and just dip our toe in to some of the basic platforms. I’m sure you have a [...]
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15. May 2010
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