Polymer Studios::Web Consulting

Adopting social media for risk-averse companies
(Part 1 of 4)

19. December 2008

Part 1: Dipping your toe into social media This is the first in a 4 part series about how you can start a social media strategy program started in a risk-averse company. In part 1, we’ll start out very slowly and just dip our toe in to some of the basic platforms. I’m sure you have a [...]

A Prolifiq commercial

11. December 2008

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Recently we launched a project for Prolifiq, Inc., a Beaverton, Oregon SaaS (software as a service) provider that offers a killer 1:1 communications platform for sales and marketing. In addition to delivering a revamped Web site and interactive demo, we also created this web video commercial. The communications challenge Early in our engagement, we could see that [...]

The next UnSummit

11. December 2008

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We’re starting to organize the next UnSummit. Here’s what’s known: Date: A Saturday in Februrary or March. We’ll announce the date as soon as things are finalized. Location: TBD Food, drink: Yes. We’re looking to get some kind souls to underwrite food and drinks. Topics: I may need some help honing this down to a couple of snappy sound bites. In the meantime, [...]

A huge social media headache for Motrin

23. November 2008

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Have you heard about Motrin Moms? On November 16, Motrin released a commercial suggesting that baby carriers are both painful and unfashionable. Check it out below. What probably seemed clever in the mind of a 23-year-old, childless copywriter turned out to be quite offensive to many moms (and dads, to be sure) and unleashed a social [...]

6 ways to increase your “employability”

8. November 2008

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The headlines say it all: NYTimes: Jobless rate at 14-year high WSJ: Labor data show pain across economy AP: Running on fumes; GM could soon run out of cash By these accounts, we are headed toward a period of significant unemployment or are already there. Either way, if you don’t already, you will soon have a number of colleagues, [...]

Get a clue…again

3. November 2008

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I read the Cluetrain Manifesto when it first came out around 2000. It was eye-opening and inspiring at the time, and there was plenty of buzz around the main concept that markets are conversations and businesses need to get involved. I haven’t read it since and recently just ran across the Web site (via Jeremiah [...]

SM 4 B2B

30. October 2008

8 Comments

Hey folks, this is a query for ideas. I just had lunch with a friend who is a marketing exec at a major bank. Not on the retail side, which sells checking accounts and car loans, but on the institutional side, which sells things like investment management and multi-million-dollar financing packages to big corporations. They [...]

ROI of blogging

10. October 2008

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Better late than never! I just got wind of a old (Jan. 25, 2007) report by Forrester that takes on a real sticky wicket: calculating the ROI of running a corporate blog. I’ve ranted on more than one occasion that marketers should use social media, including blogs, as an R&D tool and not to expect a [...]

An amazingly right technology for the times

5. October 2008

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Yet more from the latest Minnov8 podcast… Graeme Thickens (start at 23:40) reacts to the suggestion that as companies tighten their belts and start questioning costs, social media will be put on the chopping block: “Social Media doesn’t cost a lot of money. It takes participation by an individual or more than one individual within a company, [...]

UnSummit reviewed on Minnov8 podcast

5. October 2008

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Woo hoo! This week at the Minnov8 podcast, Steve Borsch, Tim Elliott, Graeme Thickins and Phil Wilson review both the MIMA Summit and the UnSummit. As some of you know, Phil led the “Social Media Reality Check” session at UnSummit and later blogged about the experience. Graeme attended the MIMA Summit and blogged about it [...]