Polymer Studios::Web Consulting

Optimists among us

4. January 2009

Talk of the recession is, well, everywhere. And it can get depressing. So, where are the contrarians? Who’s looking for (and telling others about) the silver lining in this grey economy? Who’s trying to describe an alternate reality? Well, here are a handful for you to consider. Graeme Thickins, in The Clear and Simple Solution to the Current [...]

Take the AR online. Your shareholders will thank you.

15. December 2008

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Consider the costs that go into producing a typical corporate annual report. Photo shoots, creative creative concept development, copywriting, design, layout of the financial section — we haven’t even gotten to the killer cost — printing and mailing hundreds of thousands of copies across the globe. It all adds up quickly. So, with stock prices in the [...]

How to update your old Web site on the cheap

1. December 2008

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If the last downturn taught us anything it’s that businesses can batten down the hatches very quickly, and that marketing budgets are the first to be thrown overboard. Were you hoping to revamp or enhance your old Web site over the next few quarters? If so, a spending freeze memo from the boss could seriously hinder [...]

Avast! Mashups on the high seas!

22. November 2008

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Just when you thought you’d seen every Google Maps mashup imaginable, the Commercial Crime Services division of the ICC (International Chamber of Commerce) has launched the Live Piracy Map. The map shows the locations of piracy incidents across the globe. This is a great example of “data marketing” – disseminating meaningful data in order to help [...]

Ethics of corporate commenting

23. October 2008

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How not to handle complaints about your company… Over at myRagan.com, an online community for corporate communicators, lisam recently posted: Coworkers regularly make me aware of blogs and online media sites that either include negative commentary about our company’s products, or mention all of our competitors but not us. My coworkers ask me, “Can we have someone [...]

ROI of blogging

10. October 2008

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Better late than never! I just got wind of a old (Jan. 25, 2007) report by Forrester that takes on a real sticky wicket: calculating the ROI of running a corporate blog. I’ve ranted on more than one occasion that marketers should use social media, including blogs, as an R&D tool and not to expect a [...]