Polymer Studios::Web Consulting

Killer interactive demos: less features, more context

19. October 2008

Interactive demos are a great way to give your customers and prospects a good idea of what your product is and how it can benefit them. Demos are usually associated with demonstrating features of software or consumer products. And they’re just as effective for selling complex services or conceptual ideas. Demonstrate how your product solves the [...]

Electoral College Prediction Tracker

2. October 2008

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This is a great little info viz widget. Width of columns corresponds to number of votes each state has. Rows correspond to the predictions of various media outlets. Even Fox News shows Obama ahead. Strange, NYT shows McCain ahead by quite a bit. (Sorry the width of the widget doesn’t fit on our blog). This is [...]

Social media: What’s keeping you from wading in?

15. September 2008

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There’s a fair amount of hand-wringing on the part of marketing execs over what to do with social media (aka Web 2.0, Social Web). It’s on the news and in the papers, so the CEO hears about it and asks the CMO, “should we be doing that?” And so the lukewarm potato gets handed downward [...]

Infographicmercial

24. June 2008

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Anyone seen the Areva commercial? Just saw it on Olbermann and it reminded me, appropriately enough, of the video for “Remind Me” by Royksopp. Is it the same creative shop reprising an old fave or outright copycatism? I sure like the genre of animated infographics, but it seems a little close for comfort. Check for [...]

Neo-neo classical

17. June 2008

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Photo from Stiftung Archaeologie Stark white marble temples and statues. That’s what the scupltors of the Renaissance saw, and copied. And that’s the visual language that informed the architects of our nation’s capitol. But what if the original sources were not at all like everyone imagined? What if the ancient Greeks and Romans actually painted their [...]

The curse of insider knowledge

31. December 2007

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“I have a DVD remote control with 52 buttons on it, and every one of them is there because some engineer along the line knew how to use that button and believed I would want to use it, too. People who design products are experts cursed by their knowledge, and they can’t imagine what it’s [...]

Credibility on the Web

27. December 2007

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“75% of Web users admit making judgments about the credibility of the organization based on the design of its Web site.” More from the Stanford Web credibility research

Spies like us

21. November 2007

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Hotel Room 1931, by Edward Hopper NYTimes has a story about how hotels and airports have started to notice that their customers like to carry laptops and use the Internets when they travel. OMG, who knew? It’s fun to snark at big companies for missing the obvious, but I don’t think this kind of blindness is [...]

Can I hear an “Amen?” The gospel of design

14. November 2007

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The UK-based Design Council has put up an interesting site called Managing Design. It’s appears to be an effort to sell design to the MBAs who might be saying, “yeah, but how will it improve my bottom line?” The site includes some interesting articles on the design process as well as some profiles of companies [...]

Color me amused

27. October 2007

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Festive Quechuas, by ruecian, at colourlovers.com Three fascinating links related to the color on the Web: How Pantone missed the Internet boat, according to Tim Bray at ongoing. Via xBlog. Imagine that! A social networking site for colour lovers. I think I’ve found my favorite palettes. Because not everyone sees in Technicolor, there’s Sim Daltonism, a color blindness [...]