Woo hoo! This week at the Minnov8 podcast, Steve Borsch, Tim Elliott, Graeme Thickins and Phil Wilson review both the MIMA Summit and the UnSummit. As some of you know, Phil led the “Social Media Reality Check” session at UnSummit and later blogged about the experience. Graeme attended the MIMA Summit and blogged about it as well.
The podcast devotes a good amount of time to discussing both events and the gentlemen make some interesting observations.
Graeme Thickins on the MIMA Summit:
- The event pulled in some high-profile, national speakers.
- ZeFrank was the highlight of the day.
- The audience was quite diverse, but seemed to be geared toward downtown advertising agencies. As a result, some people complained that it wasn’t “interactive enough.”
- Except between sessions, there weren’t too many opportunities for deep discussion.
- The swag bags were chock-full of promotional goodness.
Phil, in his review of UnSummit, says:
- The event was all about intimate conversations.
- Discussion focused primarily on social media and social marketing.
- The conversations revealed that many businesses are monitoring social media right now, but not yet marketing with it.
- By contrast, our swag bag consisted of a bag with Cheetos written on it. (Ed: Actually, even that might be an overstatement!)
Thanks, guys, for providing a comparative rundown of the events! Your commentary cements my view that just as much as this town needs national speakers and expert forums, it also needs forums for conversation and hands-on collaboration. Just as we thrive on peer-to-peer interactivity on the Web, we need it in our real-life meetups. I’m encouraged to see events like Social Media Breakfast, Likemind, Social Media Happy Hour, MinneBar and UnSummit can help satisfy this need.
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