It just might be true that everything you ever needed to know you learned in kindergarten. Check out the work done by Commoncraft. They create videos that use paper cutouts and white boards — a process they call Paperworks — to explain complicated software and technology concepts.
As someone who has created his fair share of interactive product demos, I gotta say that this work is brilliant in its simplicity and directness. It’s in a similar vein with the UPS white board ads. What makes it work? Is it the raw honesty of the materials (who can distrust paper cutouts)? Is it our natural love for storytelling that harkens back to childhood?
Google Docs in Plain English is the first video by Commoncraft that I saw, and was an eye-opener for me, so I’ve posted it above. But if you want a helpful 411 on some of the technology that are so much part of marketing these days, be sure watch the demos below:
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