Polymer Studios::Web Consulting

Kids rule. No, really.

While we adults were geeking out about the potential of Second Life, the kids had their own virtual-world revolution. Brooks Barnes reports in NYT that Webkinz (by toymaker Ganz) had 6 million logins in November. I can attest personally that most of those sessions were probably longer than one hour and ended only with lots [...]

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The curse of insider knowledge

“I have a DVD remote control with 52 buttons on it, and every one of them is there because some engineer along the line knew how to use that button and believed I would want to use it, too. People who design products are experts cursed by their knowledge, and they can’t imagine what it’s [...]

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Credibility on the Web

“75% of Web users admit making judgments about the credibility of the organization based on the design of its Web site.” More from the Stanford Web credibility research

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