Polymer Studios::Web Consulting

Spies like us

Hotel Room 1931, by Edward Hopper NYTimes has a story about how hotels and airports have started to notice that their customers like to carry laptops and use the Internets when they travel. OMG, who knew? It’s fun to snark at big companies for missing the obvious, but I don’t think this kind of blindness is [...]

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Can I hear an “Amen?” The gospel of design

The UK-based Design Council has put up an interesting site called Managing Design. It’s appears to be an effort to sell design to the MBAs who might be saying, “yeah, but how will it improve my bottom line?” The site includes some interesting articles on the design process as well as some profiles of companies [...]

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Banking 2.0: Banks Leading the Charge
(Part 2 of 3)

In part 1, I gave an overview of core Web 2.0 technologies such as blogs, podcasts, wikis and social networks. Now I’ll discuss some examples of how several banks are leveraging some of this new technology to initiate and support deeper relationships with their customers. Wells Fargo fosters an informal, ongoing dialogue with its customers Wells Fargo [...]

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Pet Peeve #124: Cryptic Filenames

Nine times out of 10, when I download a PDF, Word doc, etc. from a site, the filename is some cryptic string of letters and numbers. I’m sure it makes sense to the code crackers at NASA, but when I try to download a printer template, how the heck am I supposed to find it [...]

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What if Customer Service ran the Web?

What marketing begets… Customer service queue at ORD. Uploaded by jaychi.  When I came of age on the Internet, Gopher servers dominated the land. Usenet was the primary “peer-to-peer” file sharing medium. And Mosaic, the predecessor to Netscape Navigator, had just been introduced. Who knew what the Web would become? It certainly wasn’t a foregone conclusion that [...]

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