Polymer Studios::Web Consulting |

2. January 2009

A letter from the corazon

Regular visitors (read: my mom) might remember that I took my son to Peru last summer. What follows is a vignette from our visit to some impoverished villages in the high Andes. I wrote it as part of a donation drive for Comunidad, a non-profit whose board I sit on. At first glance, you could be [...]

31. December 2008

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Why should big retailers blog?

Jason Billingsley of the Get Elastic blog recorded this interview with Darren Tomey, VP of Sales from Compendium Blogware, at the Internet Retailer Conference & Exhibition 2008 in Chicago. I find it interesting that Darren uses organic SEO as the rationale for why big retailers should be blogging. I don’t disagree, but my first reaction would [...]

19. December 2008

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Adopting social media for risk-averse companies
(Part 1 of 4)

Part 1: Dipping your toe into social media This is the first in a 4 part series about how you can start a social media strategy program started in a risk-averse company. In part 1, we’ll start out very slowly and just dip our toe in to some of the basic platforms. I’m sure you have a [...]

15. December 2008

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Call off the lawyers

We’ve all seen (or at least heard of) Web sites that were created by disgruntled consumers to complain about crappy service or unserviceable products. Perhaps even more common nowadays are blog or Twitter posts that disparage the name of some corporation. So, what’s a vigilant corporate lawyer to do? Nothing, according to Bruce Johnson, partner [...]

11. December 2008

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A Prolifiq commercial

Recently we launched a project for Prolifiq, Inc., a Beaverton, Oregon SaaS (software as a service) provider that offers a killer 1:1 communications platform for sales and marketing. In addition to delivering a revamped Web site and interactive demo, we also created this web video commercial. The communications challenge Early in our engagement, we could see that [...]

11. December 2008

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The next UnSummit

We’re starting to organize the next UnSummit. Here’s what’s known: Date: A Saturday in Februrary or March. We’ll announce the date as soon as things are finalized. Location: TBD Food, drink: Yes. We’re looking to get some kind souls to underwrite food and drinks. Topics: I may need some help honing this down to a couple of snappy sound bites. In the meantime, [...]

8. December 2008

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How to get your head around social media

What follows is a slightly edited transcript of a recent email to a friend who is a marketing manager for a large healthcare organization in Chicago. Like many of us, she is wondering how to begin talking about the potential of social media for her organization. +++ First of all, it’s important to be clear with your [...]

7. December 2008

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My wish list for 2009

My kids are bombarding me with their wish lists. I’ve got a wish list, too. But instead of iPods and Wii games, my list consists of three things I’d like to make happen in 2009: Make UnSummit a quarterly event - People have been asking me when the next unSummit will be. Frankly, I hadn’t thought [...]