There is a well-known documented fact about human behavior: People will tell you what they think you want to hear. For example, if a waiter asks how his service was, rx free Accutane, people are more likely to give him a positive response. Buy Accutane no prescription, If a 3rd party asks about the waiter's service, people tend to give more negative responses. Why, buy Accutane online no prescription. Because, Buy Accutane in canada, generally, people want to be liked. And people feel they are liked more when they are being polite, Buy Accutane Online Without Prescription. (Certainly there are a few exceptions to this rule), Accutane pharmacy. You probably don’t need to think too hard to relate to this, Accutane price, your parents taught you at an early age the importance of being polite.

But did you know that people apply that same social rule to computers. I’ll wait a second while that sinks in.., buy Accutane online cod. Buy Accutane Online Without Prescription, Yes, people are polite to computers. Byron Reeves and Clifford Nass, Purchase Accutane online, while professors at Stanford University and Co-directors of the “Social Responses to Communication Technologies” project at the Center for the Study of Language and Information, conducted controlled experiments to get to the bottom of this seemingly illogical idea.

In this study, order Accutane no prescription, one of their many studies on the subject of people's social response to computers, Order Accutane from mexican pharmacy, participants were split into two groups. They asked the first group to sit at Computer A and participate in answering questions about a series of facts. They were told that they would evaluate the computer’s performance at the end of the session, where can i buy cheapest Accutane online. The computer would state a trivial fact and ask the participant if they know about it, giving them three choices: a lot, not much and none, Buy Accutane Online Without Prescription. Based on their answers, Australia, uk, us, usa, canada, mexico, india, craiglist, ebay, the computer would offer additional information about that fact. At the end, the computer would test the participants retained knowledge and let them know which questions they had gotten right, order Accutane. After each reviewed question, Accutane from canadian pharmacy, the computer would state that it had done a great job. At the end of the session, Computer A asked the participant to rate its performance, where can i find Accutane online. Buy Accutane Online Without Prescription, The second group worked through the exact same process on Computer A as group one, answering the same questions about the same series of facts. At the end of the session, Buy Accutane from mexico, they moved to another identical computer (Computer B) where it asked the participants about Computer A’s performance. Hands down, group one had far more favorable responses towards Computer A than the second group, Accutane for sale.

Mind you, Buy generic Accutane, there were no graphics and everything on the screen was text-based (copy and standard UI buttons). During the exit interview, the participants were asked if they provided answers that were polite to the computer, buy cheapest Accutane. All of them confidently dismissed that notion--they said that they were not being “polite” to the computer in the least [insert image of them rolling their eyes here], Buy Accutane Online Without Prescription. So that means, Buy cheap Accutane no rx, consciously, that they considered the computer to be an inanimate object. However, online buy Accutane without a prescription, their actions obviously tell a different story. Accutane samples, You might be thinking that the participants were identifying with a “programmer” behind the computer. But even that theory had been ruled out through the experiment. There can only be one reason for their reaction: people subconsciously apply the social rule of politeness to computers. Buy Accutane Online Without Prescription, Knowing that we treat computers as social actors, what could this mean for your organization and the connections you make with your customers, patients or students online.

1. First, where can i buy Accutane online, know that feedback solicited on your site (like a survey) will be more positive towards you than if it is solicited through a 3rd party (like a review site). Buy no prescription Accutane online, Those 3rd party evaluations will tend be more honest (or at least more balanced) than the feedback solicited on your site.


2. More importantly, turn the study around. Ask yourself if your web site is “polite” to your visitors, Accutane over the counter. Is it nice and is it helpful. For example, when a visitor is presented with an error, does your site take responsibility (“Sorry, I can’t find what you’re looking for [insert helpful instructions here]) or does it make the visitor feel like a criminal ([ERROR: Access Denied, Buy Accutane Online Without Prescription. Buy Accutane without a prescription, You have attempted to modify your access to the secure Web site. As a result, your session has been terminated, order Accutane online c.o.d. This attempt to falsify your credentials has been logged to our files.] This is an actual message given to a user after he forgot that his username was case sensitive). Where can i order Accutane without prescription, Too often, Web sites speak the language of the organization, or the programmer, online buying Accutane, which is almost always very different than the visitor’s. Buy Accutane Online Without Prescription, If a visitor doesn’t feel connected to your site, they won’t feel connect to your organization or it’s products and services. Purchase Accutane online no prescription, (This idea actually tips into the social rule of “likability” which I’ll write about in a future post.)


3. Taking it a step further, consider putting a polite human face (or voice) on your product or service. Make a human connection. Don’t speak about features, talk about how this will make their job, health, life better. A more human tone in your copy will increase the likelihood that users will have a more positive, more personal experience.

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Part 1: Dipping your toe into social media

I’m sure you have a list of your favorite industry blogs, rx free Neurontin, Buy generic Neurontin, you’ve dabbled in LinkedIn and Facebook and you’ve even heard of Twitter. You undoubtedly know that you “need” to take advantage of social media to stay competitive, Neurontin pharmacy, Buy Neurontin online cod, but you’re a bit overwhelmed and your company isn’t exactly sure it's a good fit.

You know that connecting with your customers on a more personal level can improve your brand and your bottom line, where can i find Neurontin online. You understand that social media can be a great way to influence behavior with minimal out-of-pocket expenses, Buy Neurontin Online Without Prescription. Buy Neurontin online no prescription, And you realize that you’ll need to do something fast just to stay competitive. But, purchase Neurontin online, Buy Neurontin in canada, because you’re part of a large company, particularly if you’re in a highly regulated, where can i order Neurontin without prescription, Neurontin from canadian pharmacy, risk-averse industry like health care or banking, your company may feel there’s just too much risk associated with that level of transparency, online buying Neurontin. Where can i buy cheapest Neurontin online, And thinking about shifting your marketing communications into conversations, your organization might feel like it would lose control over its message and its brand, where can i buy Neurontin online, Order Neurontin, and that there could be very real legal and IP considerations.

Here is an easy 4-day (or 4-hour) plan to dip your toe into social media, buy Neurontin from mexico. Buy Neurontin Online Without Prescription, If you haven’t used these tools before, spend just an hour each week and you’ll be laying the groundwork for implementing a social media strategy for your company. Neurontin for sale, Day 1: Make it brief
Create a communications strategy brief. The operative word is “brief”, Neurontin samples. Neurontin price, Don’t get bogged down in committee meetings, just create a one-page outline of who your target audience is, buy Neurontin no prescription, Order Neurontin from mexican pharmacy, what your organization’s goals are for the next year and how you think your company and customers can benefit by adopting social media. Then, buy no prescription Neurontin online, Purchase Neurontin online no prescription, write down your top 3 concerns. This will be your guide throughout the process, Buy Neurontin Online Without Prescription. It’s not set in stone, buy Neurontin without a prescription, Australia, uk, us, usa, canada, mexico, india, craiglist, ebay, so feel free to update it at any time.

Day 2: Set up basic accounts
If you haven’t already, order Neurontin no prescription, Buy cheapest Neurontin, set up personal accounts on Facebook, LinkedIn and Twitter and start exploring, order Neurontin online c.o.d. Neurontin over the counter, This will allow you to get familiar with what each platform offers without involving the company brand. Find a handful of people you know and start connecting with them. Buy Neurontin Online Without Prescription, These can be friends, co-workers or thought leaders in your industry. The important thing is to explore without any grand agenda.

Day 3: Listen to the chatter
A fundamental benefit of social media tools that often can get overlooked is the ability to eavesdrop on conversations. You can search twitter posts, blog posts and reader comments to find out what people are saying about your brand, your industry and your competition. Here is two good places to start searching--just type in your company name, your product, even your name (come on, you know you want to):

• Search twitter


• Search blogs

Day 4: Participate in the community
You’ve created your strategy brief (you may have even updated it already), you’re more familiar with some of the core social media platforms and you’ve explored what others are saying about you online. Buy Neurontin Online Without Prescription, Now it’s time to start participating. The easiest thing to do is to comment on another’s blog. Choose 3 of your favorite industry blogs and post comments on a couple of articles you find particularly helpful or interesting. Your comments don’t need to be lengthy or even deep. Eventually, you‘ll want to provide more insightful comments, but even thanking the blogger for their contribution or insight is enough. Your comments should be informal and authentic and this shouldn’t be used as an opportunity to directly sell your services, Buy Neurontin Online Without Prescription. Just say what you would if that person were standing right in front of you.

What are you waiting for?
When you start using this simple plan, you’ll be laying the foundation for your company’s social media strategy with very little brand risk. You can do these steps in 4 days or 4 hours. The important thing is to take a little time each day or each week to explore and to participate. Buy Neurontin Online Without Prescription, Become a part of the community you want to do business with.

In part 2, I’ll kick it up a notch and talk about how you can begin making the case to your risk-averse organization for adopting social media. Part 3 will talk about ideas for implementing social media internally. Finally, part 4 will discuss simple and low-risk ways to turn your social media program outward.

Photo by adactio. Creative Commons image license.

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Recently we launched a project for Buy Propecia Online Without Prescription, Prolifiq, Inc., a Beaverton, Oregon SaaS (software as a service) provider that offers a killer 1:1 communications platform for sales and marketing. Rx free Propecia, In addition to delivering a revamped Web site and interactive demo, we also created this web video commercial, where can i order Propecia without prescription. Buy Propecia without a prescription, The communications challenge
Early in our engagement, we could see that it was difficult to describe what Prolifiq was without getting overwhelmed by an extensive list of cool features and its impressive behind-the-scenes technology, Propecia pharmacy. Buy no prescription Propecia online, It's not a blast email marketing platform and it's not a content management system as we know it. Both can be quite cumbersome for "on-the-move" sales reps to use when they need it, online buy Propecia without a prescription. And organizations certainly can't get their personal email and CMS to interact with each other, much less provide useful metrics, Buy Propecia Online Without Prescription. Buy generic Propecia, Prolifiq can do all of that and much more.

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Of course, buy cheap Propecia no rx, Buy Propecia in canada, the first obstacle in any sales process (especially for complex and technical products/services) is to get your target audience to understand what your product is and how it benefits them. The simplest and most compelling way for us to accomplish this was to create a video that tells the Prolifiq story, purchase Propecia online no prescription. Order Propecia from mexican pharmacy, The story needed to go beyond a laundry list of whiz-bang features and it inherently needed to be more meaningful to the audience.

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Demonstrate how your product solves the problem--not just how it works.

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Depending on which stage your customer is at in their buying decision (awareness, interest, trial, Ultram from canadian pharmacy, buy, Purchase Ultram online, evaluation, loyalty), you’ll need to consider how best to frame your demo’s messaging, buy cheapest Ultram.

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Trial Buy Ultram Online Without Prescription, : At this stage, customers are comparing apples to apples. As they dig deeper into your product’s functionality, they will be comparing your features against the competition, rx free Ultram. Again, Ultram samples, frame the messaging about the features in a contextual, scenario-based framework. Allow the user to play with the real thing or at least a simulation, buy Ultram no prescription. As the user gets closer to making their decision, Where can i buy cheapest Ultram online, all things being equal, it will be easier for them to choose the one that is most familiar.

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Ask for the sale and track the results
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Finally, build some sort of analytics into your demos. Buy Ultram Online Without Prescription, What sections are most and least popular. How do customers move through the demo. How long are they engaged. Where do the lose interest. At what point do they exit and where do they go. How many customers did the demo convert, Buy Ultram Online Without Prescription. This type of information is invaluable in helping you make future decisions, how to position your product, what features are most important and what the demo’s ROI is.

An interactive demonstration should give your customers a good idea for how your product or service solves their problem, not just how it works. Tailoring the messaging at each stage of the customer’s purchasing decision process will improve customer conversions. And monitoring and tracking results gives you critical and objective information for what's working and what's not.

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Wells Fargo fosters an informal, ongoing dialogue with its customers

Wells Fargo has been experimenting with Web 2.0 technology quite a bit. Bank employees are empowered to use blogs, wikis and RSS to brainstorm ideas and communicate with customers. One of their most popular outward-facing blogs is the Student LoanDown. Wells Fargo is able to participate in more candid conversations with their customers about financing college and managing debt. Steve Ellis, EVP of Wells Fargo's wholesale solutions group says that "A blog is informal - a great way to get away from the corporate thing and let people inside our heads." And vice versa. Wells Fargo is able to use blogs like this as a tool to learn what their customers care about and how best to serve their needs.

Fortis initiated and moderates a social networking site based on the interests and needs of a focused market segment

Fortis has recently launched phase 3 of JoinToGrow.biz, a social networking Web site for entrepreneurs. Members can openly share ideas, questions and struggles with starting a business. They have access to inspirational and educational video interviews of their members where they talk about topics like how they got started, what they’ve learned, how they got financed, what mistakes they made and how they persevered. The site provides networking tools that help entrepreneurs connect with each other based on services, markets, interests and more. Fortis heavily involves the community in developing new tools and making existing tools better.

JoinToGrow.biz is quite popular with its focused market segment. Members are enthusiastic and participative. In the end, Fortis is able to demonstrate their brand’s commitment to entrepreneurs and innovation.

VanCity created and supports a community site around a topics people feel passionate about

VanCity, Canada’s largest credit union, has created ChangeEverything.ca, a site where people simply talk about topics related to “change.” There’s no discussion about financial products or planning or customer service. The discussions and topics that take place are all related to things that really matter to their audience; and that’s “change.”

Just because VanCity keeps a low marketing profile on the site, doesn’t mean that VanCity doesn’t doesn't gain tremendous advantage to improve their products and services. In fact, the credit union finds opportunities to tie their products to what they learn the community cares about. For instance, there's a lot of buzz around environmental issues. VanCity created products with lower rates on loans for hybrid vehicles. They offered a credit card where a portion each sale went to an environmental cause of choice.

William Azaroff, the interactive marketing manager at Vancity, says that the success of ChangeEverything is attributed to the open and honest communication within the community and, paradoxically, because they don’t use this platform to “sell” their products. However, VanCity is taking advantage of the halo effect. The end result is that people feel an affinity and emotional connection to the bank. The bank in turn can learn more about what their customers care about and how best to package and adjust their services to meet their ever changing needs.

Until next time

As you can see, financial institutions are successfully finding creative ways to take advantage of Web 2.0 technology to connect and form more meaningful relationships with their customers. Of course, these banks experienced their share of obstacles when implementing and sustaining their Web 2.0 initiatives. In part 3, I’ll talk about overcoming some of these obstacles: discussing common objections and giving you simple ideas to get started.

Resources There’s a gold mine of information and interviews on Christophe Langlois’ blog, Visual Banking.

Simple solution #124: Name your downloadable files something that makes sense to the user. Hm, I don't know, like maybe "Avery_template_8373_landscape_back.doc"

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Mind you, Buy generic Accutane, there were no graphics and everything on the screen was text-based (copy and standard UI buttons). During the exit interview, the participants were asked if they provided answers that were polite to the computer, buy cheapest Accutane. All of them confidently dismissed that notion--they said that they were not being “polite” to the computer in the least [insert image of them rolling their eyes here], Buy Accutane Online Without Prescription. So that means, Buy cheap Accutane no rx, consciously, that they considered the computer to be an inanimate object. However, online buy Accutane without a prescription, their actions obviously tell a different story. Accutane samples, You might be thinking that the participants were identifying with a “programmer” behind the computer. But even that theory had been ruled out through the experiment. There can only be one reason for their reaction: people subconsciously apply the social rule of politeness to computers. Buy Accutane Online Without Prescription, Knowing that we treat computers as social actors, what could this mean for your organization and the connections you make with your customers, patients or students online.

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2. More importantly, turn the study around. Ask yourself if your web site is “polite” to your visitors, Accutane over the counter. Is it nice and is it helpful. For example, when a visitor is presented with an error, does your site take responsibility (“Sorry, I can’t find what you’re looking for [insert helpful instructions here]) or does it make the visitor feel like a criminal ([ERROR: Access Denied, Buy Accutane Online Without Prescription. Buy Accutane without a prescription, You have attempted to modify your access to the secure Web site. As a result, your session has been terminated, order Accutane online c.o.d. This attempt to falsify your credentials has been logged to our files.] This is an actual message given to a user after he forgot that his username was case sensitive). Where can i order Accutane without prescription, Too often, Web sites speak the language of the organization, or the programmer, online buying Accutane, which is almost always very different than the visitor’s. Buy Accutane Online Without Prescription, If a visitor doesn’t feel connected to your site, they won’t feel connect to your organization or it’s products and services. Purchase Accutane online no prescription, (This idea actually tips into the social rule of “likability” which I’ll write about in a future post.)


3. Taking it a step further, consider putting a polite human face (or voice) on your product or service. Make a human connection. Don’t speak about features, talk about how this will make their job, health, life better. A more human tone in your copy will increase the likelihood that users will have a more positive, more personal experience.

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