Another reason for blogging just occurred to me: to have a ready platform for crisis management. Do you remember the tomato scare last summer? At the time, I remember wondering if tomatoes from Bushel Boy, a Minnesota-based greenhouse tomato grower, were safe to eat. So I went to their site. Not a word about the safety of their tomatoes, their growing and inspection processes, etc. It seemed to me that a blog would’ve been the ideal platform in which to not only tell people that their tomatoes were safe, but to actually show people, with photos, videos, etc.

Of course, big retailers face the same issues, and frequently have to cope with lawsuits (Walmart), recalls (Best Buy) and product safety scares (Toys R Us).