Comments on: The next UnSummit http://polymerstudios.com/2008/12/11/the-next-unsummit/ Tue, 27 Jul 2010 07:34:32 -0700 http://wordpress.org/?v=2.8.3 hourly 1 By: Don Ball http://polymerstudios.com/2008/12/11/the-next-unsummit/comment-page-1/#comment-2032 Don Ball Thu, 08 Jan 2009 03:53:56 +0000 http://polymerstudios.com/blog/?p=541#comment-2032 Apt description, Keith. The pendulum is swinging. If we stick with that metaphor, we have to imagine that the pendulum is not on a predetermined course but can swing in any direction. Which is to say that we know we're in a downturn, but we have no idea what it'll look like. None of the conditions that are true today (credit/liquidity crisis, domestic auto makers collapsing, prospect of gov't stimulus + even bigger gov't debt, new administration, etc.) were in play back in 2001. So, we simply have no idea. To your points, we may all need to rejigger or even overhaul our businesses to suit the new reality. But as consumer attitudes and behavior also morph in response to the new reality, we may need to rethink how we connect with buyers. That last point is critical, since connecting with consumers is what we're really being paid for. Apt description, Keith. The pendulum is swinging. If we stick with that metaphor, we have to imagine that the pendulum is not on a predetermined course but can swing in any direction. Which is to say that we know we’re in a downturn, but we have no idea what it’ll look like. None of the conditions that are true today (credit/liquidity crisis, domestic auto makers collapsing, prospect of gov’t stimulus + even bigger gov’t debt, new administration, etc.) were in play back in 2001. So, we simply have no idea. To your points, we may all need to rejigger or even overhaul our businesses to suit the new reality. But as consumer attitudes and behavior also morph in response to the new reality, we may need to rethink how we connect with buyers. That last point is critical, since connecting with consumers is what we’re really being paid for.

]]> By: Keith Wolf http://polymerstudios.com/2008/12/11/the-next-unsummit/comment-page-1/#comment-2031 Keith Wolf Thu, 08 Jan 2009 03:26:41 +0000 http://polymerstudios.com/blog/?p=541#comment-2031 Don, As the proverbial pendulum swings deeper into the unknown, I think there are two sides of the equation that require deeper reflection. The first being the tools, resources, strategies, and general philosophies on how to best adapt and flourish in these uncertain times. These all being the inward views on how we, the creative community, can best approach the situation. The second, and perhaps more important (and often overlooked), is taking the view of the observer or customer. What are the motivators that drive preference and choice. Social media for example, is often reactive when it comes to consumer behavior. As marketers, the ability to connect pre-purchase (re-purchase) is what will drive revenue/sales. Messages that are positive and connect at the very highest emotional level. The tools and techniques used to achieve these connections are the means. Yeah, it'd be fun to talk about that stuff too. Don,

As the proverbial pendulum swings deeper into the unknown, I think there are two sides of the equation that require deeper reflection. The first being the tools, resources, strategies, and general philosophies on how to best adapt and flourish in these uncertain times. These all being the inward views on how we, the creative community, can best approach the situation. The second, and perhaps more important (and often overlooked), is taking the view of the observer or customer. What are the motivators that drive preference and choice. Social media for example, is often reactive when it comes to consumer behavior. As marketers, the ability to connect pre-purchase (re-purchase) is what will drive revenue/sales. Messages that are positive and connect at the very highest emotional level. The tools and techniques used to achieve these connections are the means.

Yeah, it’d be fun to talk about that stuff too.

]]> By: Julie Mackenzie http://polymerstudios.com/2008/12/11/the-next-unsummit/comment-page-1/#comment-1693 Julie Mackenzie Fri, 12 Dec 2008 03:58:11 +0000 http://polymerstudios.com/blog/?p=541#comment-1693 I agree with Cory, I am interested in how the marketing industry is transforming. And I am curious about what everyone sees bubbling up that has the potential to add economic value, whether it's the government's infrastructure or green economy plans, social media + Web 2.0, the ingenuity of small business/inventors/the devil's idle hands/the unemployed or by sheer necessity (the mother of invention). The energy is palpable but it is hard to put words on it. I agree with Cory, I am interested in how the marketing industry is transforming.

And I am curious about what everyone sees bubbling up that has the potential to add economic value, whether it’s the government’s infrastructure or green economy plans, social media + Web 2.0, the ingenuity of small business/inventors/the devil’s idle hands/the unemployed or by sheer necessity (the mother of invention).

The energy is palpable but it is hard to put words on it.

]]> By: Don Ball http://polymerstudios.com/2008/12/11/the-next-unsummit/comment-page-1/#comment-1691 Don Ball Thu, 11 Dec 2008 23:06:42 +0000 http://polymerstudios.com/blog/?p=541#comment-1691 Paul, your idea for a conversation would be a great fit. It's all about sharing strategies, techniques and tools. Thanks for the sponsorship offer. I'll follow up with you on that a little later. Paul, your idea for a conversation would be a great fit. It’s all about sharing strategies, techniques and tools. Thanks for the sponsorship offer. I’ll follow up with you on that a little later.

]]> By: Don Ball http://polymerstudios.com/2008/12/11/the-next-unsummit/comment-page-1/#comment-1690 Don Ball Thu, 11 Dec 2008 22:42:59 +0000 http://polymerstudios.com/blog/?p=541#comment-1690 I agree, Cory. This downturn, like the last one, will be a catalyst for some big changes. And I think that social media + Web 2.0 tools will play a big part in how we get through this. So, as I told someone on Twitter, we'll probably still talk quite about SM, but the particular problem we're trying to tackle is surviving and thriving in the economic slowdown. Nome sane? I agree, Cory. This downturn, like the last one, will be a catalyst for some big changes. And I think that social media + Web 2.0 tools will play a big part in how we get through this. So, as I told someone on Twitter, we’ll probably still talk quite about SM, but the particular problem we’re trying to tackle is surviving and thriving in the economic slowdown. Nome sane?

]]> By: MN Headhunter | Paul DeBettignies http://polymerstudios.com/2008/12/11/the-next-unsummit/comment-page-1/#comment-1689 MN Headhunter | Paul DeBettignies Thu, 11 Dec 2008 22:42:54 +0000 http://polymerstudios.com/blog/?p=541#comment-1689 Don, If wanted I could do a job search and/or networking conversation/presentation. Or on using LinkedIn. For small businesses, how to source, recruit, hire. Believe it or not, for many it is harder to hire during these times. And if not me, could easily find a colleague to help out. I am willing to be a minor sponsor. P. Don,

If wanted I could do a job search and/or networking conversation/presentation. Or on using LinkedIn. For small businesses, how to source, recruit, hire. Believe it or not, for many it is harder to hire during these times.

And if not me, could easily find a colleague to help out.

I am willing to be a minor sponsor.

P.

]]> By: Cory Hendrickson http://polymerstudios.com/2008/12/11/the-next-unsummit/comment-page-1/#comment-1688 Cory Hendrickson Thu, 11 Dec 2008 18:37:23 +0000 http://polymerstudios.com/blog/?p=541#comment-1688 Don't you just know I'm interested. Nice to hear we'll have real ceilings this time. I'd like to see if there is any interest in looking to the future of marketing. It has to involve technology, doesn't it? We have digital agencies moving closer to traditional, traditional agencies embracing digital and clients not sure where to turn. Will this economy change marketing? Will it kill the term completely in favor of corporate communication? I think social media and networking will play big parts of whatever conversation, but the bigger picture involves how it fits into marketing budgets and plans. Or is it PR now? Or branding? Don’t you just know I’m interested. Nice to hear we’ll have real ceilings this time.

I’d like to see if there is any interest in looking to the future of marketing. It has to involve technology, doesn’t it? We have digital agencies moving closer to traditional, traditional agencies embracing digital and clients not sure where to turn. Will this economy change marketing? Will it kill the term completely in favor of corporate communication? I think social media and networking will play big parts of whatever conversation, but the bigger picture involves how it fits into marketing budgets and plans. Or is it PR now? Or branding?

]]> By: UnSummit - Take Two « The Celebrity I Am Not http://polymerstudios.com/2008/12/11/the-next-unsummit/comment-page-1/#comment-1687 UnSummit - Take Two « The Celebrity I Am Not Thu, 11 Dec 2008 18:32:41 +0000 http://polymerstudios.com/blog/?p=541#comment-1687 [...] The Next UnSummit [...] [...] The Next UnSummit [...]

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