Just when you thought you’d seen every Google Maps mashup imaginable, the Commercial Crime Services division of the ICC (International Chamber of Commerce) has launched the Live Piracy Map. The map shows the locations of piracy incidents across the globe.
This is a great example of “data marketing” – disseminating meaningful data in order to help your prospects better understand their needs and/or your company’s relevance in meeting their needs. In this case, the ICC is not a business but a trade organization. But why couldn’t a maritime security company have produced such a map?
Via the ever-entertaining BLDGBLOG
Leave a Reply