Whatcha doing on Oct. 1? Did you clear the day for the MIMA Summit but didn’t get your tix in time? Or are you looking for a different kind of Summit?
Announcing UnSummit08, a conference for the rest of us. The disenfranchised. The disgruntled. And those of us who simply failed to register on time
What’s the concept?
As long as we’re being alternative, let’s go all the way and make this an “unconference” (see also BarCamp). That means no pre-set agenda. No experts. Full participation. Full dissemination. Oh, and did I mention that it’s free? All the things that traditional conferences are not. If you have problems with authority, this is your conference.
When will it take place?
Wednesday, Oct. 1.
Is it a half-day or all-day conference?
Let’s aim for all day but be flexible on timing, depending on participation.
What will we talk about?
That all depends on who registers and what they want to discuss. I think we can safely say that we’ll be somewhere near the intersection of the Internet and marketing. Social media, branding, apps, widgets, startups, SEO — it’s all fair game.
So what has to happen?
- First things first: we need a wiki. The BarCamp wiki seems like the best route. Who’d like to set that up? Please leave a comment if you can take that on. Let’s aim to have that up by 9-18.
- Next, we need a space. Central Library is out. NewHorizons in Edina is offering a large room that fits 50-ish people. For free! And O’Gara’s Garage in St. Paul has hosted past BarCamps and would probably be open. But we should also check with the Walker, the Minnesota Institute of Arts, Coffman Union, the U of M Alumni Association and other local colleges. Any other possibilities? Who wants to chase down some leads? Let’s aim to have a location by end of week (9-19). Again, please comment below if you’re checking on a particular lead. When the wiki’s up, we can use that to list and eliminate potential locations.
UPDATE: Good news, everyone. The wiki is live. Please go there for the latest: http://unsummit08.pbwiki.com http://www.unsummit.org
September 17th, 2008 at 3:45 pm
Great idea. Sign me up!
September 17th, 2008 at 5:14 pm
Aw, Don. I have an extra ticket if you want it.
September 17th, 2008 at 5:21 pm
Geez, thanks, Kristina, but I think I’m committed to setting up this overflow/alt event. I think it’ll be good b/c I’m hearing from a bunch of folks (maybe more on the coding/open source side) who didn’t even know what MIMA was. This event will be transparent and live blogged so the MIMA folks can certainly see if this event is meeting some untapped need nobody was aware of.
BTW, I will be at the pre-Summit event. You’re hosting, no?
September 17th, 2008 at 5:43 pm
Sounds like fun! Count me in!
September 18th, 2008 at 8:06 am
Sounds to me like this is where the real headway will be made. I’m game though I’d like to keep addressing the gaps where traditional marketing is failing and where digital is picking up the pieces. Seems like a lot of clients don’t exactly get it, agencies are having a hard time communicating it, and what results is a muddy mix of good intention and poor execution.
September 18th, 2008 at 8:11 am
Cory, you’ve hit on a pet topic. Please attend and bring your opinions with you. The wiki is up: http://unsummit08.pbwiki.com. Be sure to check out the Topics page and either sign up for one or add topics of your own!
September 18th, 2008 at 12:22 pm
I don’t wanna start a turf war or anything, but what do you think about hosting it somewhere super close to the MIMA summit? Maybe down at a coffee shop/warehouse space/etc. on washington or nearby? Like any conference, MIMA will have sessions that don’t interest people and they’ll sit out in the lobby or along the river, punching things into their iphones waiting for the next cool session. What if that cool next session was happening at the unsummit?
A few options to consider:
- Meeting space in one of the Dunn Bros on washington
- Wasabi (sushi joint)
- Classrooms at Open book
- Grumpy’s?
some of these may involve ching, but I think there’s still time for underwriters.
Consider maybe like a festival model – if MIMA is the mainstage, we’re the up and coming bands stage. i don’t think we need to have a rigid agenda, but maybe some semblance of when specific topics might be discussed. I’m really looking forward to the smart discussions that will transpire, but I have to admit, i’d be lying if i didn’t say that I’m a little excited at the social experiment side of this.
On a related note, I wanna make a reco for the unsummit – i think the theme should be “learning from our failures,” or something like it. And while MIMA will have plenty of shiny success stories, we provide the real-world case studies of best intentions that didn’t deliver and why. In this, I think we offer something that distinguishes us from MIMA. Through shared suffering comes enlightenment – something like that, yeah?
and what about a call for speakers? Any thoughts on that?
September 18th, 2008 at 1:37 pm
only preference i have on location deals with parking…but i also like the idea of being an alternate track for the folks stretching their legs from MIMA. then again, not sure how many ppl are going to bail on a paid event to see what you’ve all duct-taped together
i dig the reco – “learning from our failures.” i’ll have a couple things to share on that note, for sure. if nothing else, i’m a huge advocate of the case study format; the discussion that follows is invaluable, at least in most cases.
i’d be willing to speak on either web analytics (gathering BI from teh logz) or putting my entrepreneurship degree to use and talking about business plans, sizing markets, marketing strategies, etc.
where’s that wiki? let’s get some discussion topics going!
September 18th, 2008 at 3:59 pm
Hey Don. Like the concept! Would be interested in seeing how the two events (or, event and unevent) can relate – with live blogs, ustreams, etc. Like that it’s the unSummit vs. the antiSummit ; would like to hear feedback about what the unSummit participants are not getting from MIMA (aside from an availiable registration slot; being addressed for next year). Thanks for bringing MIMA to the attention of others. Wish I could attend the full unSummit, but I’ve got, um, a commitment. Maybe I’ll slip out during breaks.
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