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"A recent report from Forrester suggests that corporate blogging has had its day, the craze has passed and, buy Aldactone from mexico, Order Aldactone from mexican pharmacy, frankly, companies don't blog very well, Aldactone from canadian pharmacy. Aldactone pharmacy, Corporate blogs can't drop corporate-speak, they fail to build up an audience and they're just plain boring, Aldactone over the counter.Another new report says that 39% of the Inc, Buy Aldactone Online Without Prescription. Aldactone samples, 500 are blogging. And nearly 12% of the Fortune 500 have blogs, buy cheap Aldactone no rx, Where can i buy Aldactone online, double the number of three years ago. So which is it: Myth or Reality?"
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To be fair, purchase Aldactone online no prescription, Buy Aldactone no prescription, I think it's much easier for some companies to blog, particularly if they are in dynamic industries, buy Aldactone in canada, Aldactone price, such as consumer electronics (see Garmin), travel (see Southwest), buy Aldactone online no prescription, Order Aldactone, Web services (see Zillow), technology (see Google) or consumer goods (see Zappos), order Aldactone online c.o.d. But what do you do if you're a bureaucratic beast like Exxon or the U.S. Postal Service, Buy Aldactone Online Without Prescription. To my knowledge, they don't have blogs, which might be an indication of just what a challenge it is.
What would you do if you worked at a large, blogless corporation and were tapped to head up the company's blogging effort. How would you make it a blog worth reading. Who would contribute. Would your blog have a marketing or customer service focus. How would you if you were being successful.
If I were in your shoes, I'd start here:
- Find out which of your fellow Megacorps are blogging by visiting Fortune 500 Blogging Wiki.
- Read Dawn Foster's helpful tips for corporate bloggers.
- Memorize Marshall Kirkpatrick's Ten Common Objections to Social Media Adoption and How You Can Respond.
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August 25th, 2008 at 5:10 pm
Hey Don – Thanks for listing Southwest among the more dynamic industries! Can you guess which side of this debate I’m on? (wink).
Paula Berg
Southwest Airlines
September 3rd, 2008 at 7:12 pm
Hey Don,
I’m blogging corporately for Network Solutions at http://solutionsarepower.com. We’re trying to keep it interesting.
It’s not hard if you have a purpose to connect with customers, provide another connection point for people to interact with people in the company. A blog can also be used to gather information on products. The person has to sincerely want to represent the company & share the story.
Then it’s an exciting opportunity.
Connie
September 3rd, 2008 at 7:13 pm
also, I followed you on Twitter – great to meet another Minnesotan!
April 30th, 2009 at 7:18 pm
We have our software engineers be our bloggers; that way they are intimately knowledgeable with the subject matter, and they sound real – because they are. Our communities surrounding our blogs are huge now because of this intentional interaction.
Intel Software Network
http://software.intel.com