Polymer Studios :: Web Consulting |

24. June 2009

Why so quiet?

Although things have been quiet on the Polymer Studios blog, we haven’t been idle. In addition to project, yours truly has been blogging steadily for one of our clients on matters related to retail marketing for banks. Feel free to peruse the 50+ postings at johnryanblog.com. Or you can skip to the chase and simply click [...]

31. March 2009

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Polymer Studios inks big soccer sponsorship

For those of you who read about last summer’s visit to Corazón de Ñaupas in Peru, I’m pleased to report that Polymer Studios is the proud sponsor of the town’s soccer club. On my last night in the village, the club presented me with a formal request for sponsorship, typed up on the only typewriter for [...]

7. January 2009

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Are we born storytellers?

You can find wisdom in the most unlikely places. I found this gem in a research paper about Warren Buffett by Michael Mauboussin of Legg Mason Capital Management (in which he references Nassim Taleb’s book the The Black Swan: The Impact of the Highly Improbable). Humans have a near insatiable desire to link cause and effect. [...]

2. January 2009

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A letter from the corazon

Regular visitors (read: my mom) might remember that I took my son to Peru last summer. What follows is a vignette from our visit to some impoverished villages in the high Andes. I wrote it as part of a donation drive for Comunidad, a non-profit whose board I sit on. At first glance, you could be [...]

31. December 2008

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Why should big retailers blog?

Jason Billingsley of the Get Elastic blog recorded this interview with Darren Tomey, VP of Sales from Compendium Blogware, at the Internet Retailer Conference & Exhibition 2008 in Chicago. I find it interesting that Darren uses organic SEO as the rationale for why big retailers should be blogging. I don’t disagree, but my first reaction would [...]

19. December 2008

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Adopting social media for risk-averse companies
(Part 1 of 4)

Part 1: Dipping your toe into social media This is the first in a 4 part series about how you can start a social media strategy program started in a risk-averse company. In part 1, weâ€™ll start out very slowly and just dip our toe in to some of the basic platforms. Iâ€™m sure you have a [...]

15. December 2008

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Call off the lawyers

We’ve all seen (or at least heard of) Web sites that were created by disgruntled consumers to complain about crappy service or unserviceable products. Perhaps even more common nowadays are blog or Twitter posts that disparage the name of some corporation. So, what’s a vigilant corporate lawyer to do? Nothing, according to Bruce Johnson, partner [...]

11. December 2008

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A Prolifiq commercial

Recently we launched a project for Prolifiq, Inc., a Beaverton, Oregon SaaS (software as a service) provider that offers a killer 1:1 communications platform for sales and marketing. In addition to delivering a revamped Web site and interactive demo, we also created this web video commercial. The communications challenge Early in our engagement, we could see that [...]